Jekaterina Jakubova
Live Casino Product Development Manager | Kindred Group Plc
Swieqi
Summary
Highly knowledgeable Live Casino expert with a proven track record of successfully collaborating with team members, various departments, and third-party stakeholders to deliver relevant and high-quality products that contribute to overall company growth. Possessing exceptional organizational skills and a proactive approach, exceling in communication and planning, ensuring seamless coordination and effective execution of projects. With 12 years of progressive experience in the field, prepared to bring an expertise and be a valuable asset to any organization.
Overview
13
13
years of professional experience
3
3
years of post-secondary education
Work History
Live Casino Product Development Manager
Kindred Group Plc
11.2022 - Current
- Go-to expert in Live Casino product for Kindred Group.
- Acting Head of Live Casino for period April 2023 - April 2024.
- Work with Head of Live Casino in implementing agreed Kindred Group strategy into key Live Casino actions and targets.
- Dedicated environment optimization and its expansion.
- Work closely with our 3rd party strategic partners to align roadmaps, host QBR sessions with 3rd party suppliers and drive rollout of future growth strategies in our key markets with our strategic ambitions.
- Create, communicate, and implement growth strategies and our future roadmap in our regulated markets using data and insight to drive data led decision making.
- Identify opportunities for new products and improvements to existing products to increase their performance.
- Guide Product Marketing and Content teams to ensure we deliver best Live Casino experience.
- Improve Live Casino product look and feel through development and implementation features that improve customer journey.
- Conduct market research to understand customer needs and identify potential opportunities, provide recommendations to improve Product.
- Drive exclusive content strategy for Live Casino.
- Work alongside other product teams to drive multi-product player behaviour.
Live Casino Product Manager
Kindred Group Plc
11.2021 - 10.2022
- Support day-to-day running of Live Casino product.
- Develop and drive Live Casino product forward by building strong relationships with key internal departments, third party suppliers, and prospective suppliers.
- Analyze and develop Live Casino product offering across all of Kindred Group's brands and regions.
- Live Casino roadmap. Align key product releases with internal departments to ensure product is promoted.
- Support management in translating Kindred Group strategy into key Live Casino actions and targets.
- Work with an omni-channel mindset with special consideration to driving mobile engagement targets.
- Support business delivery and tech in rolling out new product features, integrations, and innovations.
Live Casino Coordinator
LeoVegas Group
07.2020 - 11.2021
- Execute daily Live Casino operations, be the point of contact with internal departments.
- Strong knowledge of Live Casino games and providers (Evolution, Playtech, Ezugi, Pragmatic Play, Authentic Gaming, LiveG24, Real Dealer, Betgames.tv).
- Manage the game release process: game configurations, full testing cycle on all devices and detailed logging and escalations of all issues encountered.
- Conduct analysis of competitors with regards to Live Casino portfolio, supported devices, promotions and positioning as well as new product features and promo tools.
- Plan, implement and optimize Live Casino campaigns actively using providers promotional tools.
- Engage with Country Managers on how to push Live Casino product on specific markets (Finland, Austria, Netherlands, Denmark and Norway as recent responsible markets)
- Engage closely with Creative, Retention, CRM, Affiliate and other teams in order all new releases, new features are communicated and promoted on all channels.
- Work on Live Casino players queries reported by 2nd line Customer Support.
- Investigate Live Casino related issues, communicate them with relevant department or suppliers.
- Manage LeoVegas, Brands of Leo sites content, Live Casino product positioning on the site for all operating markets.
Revenue Controller
Raketech Group
10.2018 - 06.2020
- Provide monthly reports of main KPIs for the company's partners and analyse them.
- Provide financial report on monthly basis.
- Manage outstanding balances and escalate problematic balances for action to be taken accordingly.
- Evaluate and improve the effectiveness of revenue control process.
- Investigate financial variances between invoices, payments, and data provided by customers.
- Handle external audits on a quarterly basis, and ensure compliance with the company’s policies and procedures.
Account Coordinator in Business Control
Raketech Group
05.2017 - 09.2018
- Compile weekly, and monthly reports on the company’s performance pertaining to financial and commercial area.
- Analyse the company’s products' performance on a monthly basis, preparing analytical presentations with recommendations for management.
- Review products' importance the company should focus on.
Team Manager
Evolution
01.2015 - 12.2016
- Lead employee relations through effective communication, coaching, training, and development.
- Administrate monthly and annual reviews to direct reports and set clear and measurable goals, action plans, and follow-up procedures.
- Evaluate employee performance on weekly basis and coached and trained 40+ team members, increasing quality of work and employee motivation.
- Drive performance of staff by creating incentives and positive work atmosphere.
- Short and long-term projects focused on work processes optimization.
Roulette Risk Analyst
Evolution
01.2014 - 01.2015
- Control correct procedures' execution on roulettes tables.
- Identify and prevent potential risk activity.
Game Presenter
Evolution
11.2011 - 01.2014
Education
BBA - Personnel Management
Latvian Business College
Latvia 01.2013 - 07.2016
Skills
IGaming industry/ Live Casino
Hobbies
Enjoy Mediterranean live through staying active and exploring hidden gems in Malta. Passion for travel.
Timeline
Live Casino Product Development Manager
Kindred Group Plc
11.2022 - Current
Live Casino Product Manager
Kindred Group Plc
11.2021 - 10.2022
Live Casino Coordinator
LeoVegas Group
07.2020 - 11.2021
Revenue Controller
Raketech Group
10.2018 - 06.2020
Account Coordinator in Business Control
Raketech Group
05.2017 - 09.2018
Team Manager
Evolution
01.2015 - 12.2016
Roulette Risk Analyst
Evolution
01.2014 - 01.2015
BBA - Personnel Management
Latvian Business College
01.2013 - 07.2016
Game Presenter
Evolution
11.2011 - 01.2014
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