Microsoft Excel
Alexander Veh
CRM Manager
Swieqi,57
Summary
Designing and analysing marketing campaigns across the customer life cycle, with a strong focus on ROI and customer value maximization. Expertise in customer segmentation and behaviour monitoring to refine marketing strategies and identifying key customer groups. Proven track record of successful collaboration with various brands and leading a team effectively. Goal-oriented manager with distinguished experience in [Type] industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent. Performance-oriented Sales Leader offering exceptional record of achievement over [Number]-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
11
11
years of professional experience
2
2
Languages
Work History
CRM Manager
RaceBets / Betsson Group
12.2021 - Current
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Managed accounts to retain existing relationships and grow share of business.
- Identified opportunities for upselling and cross-selling by analysing existing customer data, leading to increased average transaction value.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Creation of marketing campaigns and journeys for whole customer life cycle (Acquisition, Retention, Reactivation)
- Conducting regular analysis of campaigns and customer journeys to evaluate ROI and overall success
- Applied marginal approach for maximizing customer value
- Improvement of general customer segmentation and for targeted marketing initiatives
- Monitoring customer behaviour, identifying potential VIPs and abusive patterns, and developing appropriate response strategies
- Collaboration with other brands and products to improve horse racing product continuously
- Leading and mentoring a team of 2–4 colleagues
Business Analyst
RaceBets / BetssonGroup
12.2016 - 12.2021
- Analysed key aspects of business to evaluate factors driving results and summarized into presentations.
- Optimized data access and storage to improve performance of analytics systems.
- Analysed data to identify root causes of problems and recommend corrective actions.
- Provided technical support for troubleshooting analytics and reporting issues.
- Creation of annual budgets and targets
- Running of risk analysis and providing insights for upcoming campaigns or business projects
- Ownership of customer segmentation
- Ownership of daily business reporting
- Supporting CRM team with product analysis for targeted campaign planning
- Creation of campaign analysis tools for CRM team to evaluate campaign performance
- Creation of Excel templates for regular reporting
- Training colleagues in Excel and basic analytics
Marketing Controller
RaceBets / Betsson Group
07.2014 - 12.2016
- Optimized working capital management by reviewing inventory levels, payment terms, and cash conversion cycles.
- Supported program managers in providing procedural training on finance and accounting.
- Maximized year-end tax benefits by efficiently managing cash flows.
- Created and distributed reports on internal and external finances, audits, and budgets.
- Ownership of on-course promotions locally in Germany, Sweden, and UK
- Analysing ROI of on-course promotions
- Managing promotion teams on the ground
- Improvement of customer mailings and journeys
- Providing customer phone support during peak times
- Selecting and purchasing of marketing incentives from external suppliers
- Ownership of import process of merchandise from China, including logistic company and customs
Business Development Coordinator
LogicPass
05.2013 - 06.2014
- Devised content strategy to effectively engage target audiences.
- Wrote and distributed press releases to increase brand visibility.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Continually maintained and improved company's reputation and positive image in markets served.
- Acquisition of new customers & expansion of distribution channels
- Building sales and marketing strategies and structures
- Further development of sales software tools
- Collaborated closely with external stakeholders
- Providing customer service
Education
MBA - Business Administration
University of Applied Sciences
Bochum, Germany 04.2001 -
Skills
Database Management
undefinedSoftware
Microsoft Word, PowerPoint
Salesforce Marketing Cloud
ECHO
PowerBI
Timeline
CRM Manager
RaceBets / Betsson Group
12.2021 - Current
Business Analyst
RaceBets / BetssonGroup
12.2016 - 12.2021
Marketing Controller
RaceBets / Betsson Group
07.2014 - 12.2016
Business Development Coordinator
LogicPass
05.2013 - 06.2014
MBA - Business Administration
University of Applied Sciences
04.2001 -
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