ANDRESSA RIGOTTI
Project Manager
San Giljan
Summary
Results-oriented Project Manager with over 6 years of experience in CRM, operational, and process improvement initiatives in iGaming. Expertise in Agile delivery, stakeholder management, and workflow optimization, utilizing tools like Jira, Confluence, Monday.com, and Kissflow to enhance project outcomes and drive efficiency in dynamic environments.
Overview
2
2
Languages
1
1
Certification
19
19
years of professional experience
Work History
Project Manager, Retention
LeoVegas Group
2024.08 - 2026.06
- Directed departmental CRM initiatives emphasizing process optimization, workflow improvements, tooling execution, and operational effectiveness.
- Facilitated complete project delivery utilizing agile and hybrid project management methodologies ensuring alignment of stakeholder timelines, risks, and business objectives.
- Coordinated planning sessions, workshops, stakeholder reviews, and project governance activities across cross-functional teams.
- Managed CRM requirements for new market and brand launches, securing operational readiness and seamless go-live execution.
- Synchronized activities with product development, compliance, and commercial teams to facilitate launch of new products and features incorporating testing validation and production deployment efforts.
- Developed and sustained CRM knowledge hubs, documentation frameworks, onboarding materials, and training programs to enhance operational excellence and facilitate knowledge sharing.
- Implemented and executed continuous enhancement projects utilizing departmental insights to optimize process workflows governance and team efficiency.
- Proficient in using Jira, Confluence, Monday.com, Kissflow, Miro, Tableau, and CRM tools for effective management of delivery documentation, reporting, and workflow automation.
- Directed 3 full-scale transformation projects between 2025/2026
- Responsible for driving Brazilian market development and regulatory adherence.
CRM Manager - MGA Markets
LeoVegas Group
2022.11 - 2024.08
- Create, plan, implement and analyze Campaigns and lifecycle Journeys for all MGA markets;
- Visualize and continuously communicate the content of the campaign's calendar to Country Managers, Marketing Managers, and all relevant stakeholders;
- Provide a data-driven approach to all action plans related to Retention Marketing;
- Ensure to test, learn, and grow knowledge by continuously A/B testing improvements to the automated CRM journeys as well as any potential ad-hoc campaigns, also performing regular competitor benchmarking;
- Offer support to other markets by leading bigger cross-market campaigns on a recurring basis;
- Report on and own all of the Retention KPIs for the MGA markets.
- Developed and implemented CRM strategies to enhance customer engagement and retention.
- Analyzed customer data trends to optimize marketing campaigns and improve targeting effectiveness.
Retention Operations Coordinator
LeoVegas Group
2020.11 - 2021.11
- Responsible for executing the strategy for Casino, Live Casino, and Sportsbook within LeoVegas and all the adjacent brands, ensuring that our portfolio is up to date and competitive in our core markets;
- Built-in bonus reward programs for CRM, KAM, Affiliates, and other teams;
- Planning, production, and performance analysis of bonus programs and reward tools.
- Report on the performance of bonuses and constant help to continually improve the effectiveness of campaigns.
- Providing Quality and Accuracy tests to ensure risk reduction.
- Preparing the content, design, pages, and on-site messages of all promotional on-site assets for Retention and Acquisition purposes.
- Also responsible for providing direct assistance for new brand launches and migration programs in regard to all LeoVegas Group brands.
Customer Experience Advisor
LeoVegas Group
2020.04 - 2022.11
- Proactively develop customer relationships by maintaining contact at an appropriate level;
- Outbound interactions to promote the company's products and services.
- Substantial knowledge of the KYC verification process, all first-line payments procedures, RG conduction and UX for Brazilian Market.
- Enhanced customer satisfaction through effective communication and problem resolution.
- Collaborated with cross-functional teams to improve service delivery processes.
International Customer Service Advisor
Paddy Power Betfair
2019.11 - 2022.03
- Provided technical support to customers;
- Ensured that more complex customer issues are followed up, in a timely manner;
- Advanced support on the KYC verification process, all first-line payment procedures, and RG conduction.
Strategic Partnerships Development Manager
Promob Software Solutions - A 2020 Company
2013.11 - 2017.08
- Corporate business contracts, strategic partnerships, planning of technical and commercial events;
- Team Lead - Guiding and assisting 11 Sales Executives;
- Development of all activities related to the strategic business relationship within the furniture hub.
- Led cross-functional teams to deliver software solutions on time and within budget.
- Developed and implemented project management methodologies to enhance workflow efficiency.
- Analyzed market trends to drive strategic direction for software enhancements and new features.
- Established performance metrics to evaluate project success and inform future initiatives.
- Negotiated contracts with vendors and service providers for cost-effective solutions that supported project requirements.
Marketing and Business Development Manager
Promob Software Solutions - A 2020 Company
2010.11 - 2013.10
- Planning and management of the commercial department;
- Management of team, action plans, consulting activities, commercial planning, recruitment, induction of the internal sales team, and other stakeholders that represented the company.
Commercial Executive
Promob Software Solutions - A 2020 Company
2007.09 - 2010.10
- Active lead of customer base. Effective role in trade events, fairs, and business rounds.
- Managed B2C internal sales and developed promotional campaigns targeting emerging markets.
Education
Business Relations Leadership - Business
Fundação Getúlio Vargas - FGV
Caxias Do Sul 2001.04 -
Strategic Planning And Opportunity Studies - Project Management
FGV - Getúlio Vargas Foundation
Caxias Do Sul 2001.04 -
MBA - Business and Marketing
UNINTER Int. University Center
Caxias Do Sul2013-01
BBA - Major Social Communication - Public Relations
University of Caxias Do Sul
Caxias Do Sul 2001.04 -
Skills
Project management
Project planning
Scope management
Change management
Stakeholder communications
Strategic planning
Implementations
Accomplishments
Honored to have received the 1st Class Performer Award 2024, a recognition given to individuals who not only meet expectations, but consistently raise the bar through excellence, measurable impact, and a strong commitment to delivering their very best.
Certification
CAPM - Certified Associate in Project Management - In Progress
Timeline
CAPM - Certified Associate in Project Management - In Progress
2026-06
Project Manager, Retention
LeoVegas Group
2024.08 - 2026.06
CRM Manager - MGA Markets
LeoVegas Group
2022.11 - 2024.08
Retention Operations Coordinator
LeoVegas Group
2020.11 - 2021.11
Customer Experience Advisor
LeoVegas Group
2020.04 - 2022.11
International Customer Service Advisor
Paddy Power Betfair
2019.11 - 2022.03
Strategic Partnerships Development Manager
Promob Software Solutions - A 2020 Company
2013.11 - 2017.08
Marketing and Business Development Manager
Promob Software Solutions - A 2020 Company
2010.11 - 2013.10
Commercial Executive
Promob Software Solutions - A 2020 Company
2007.09 - 2010.10
Business Relations Leadership - Business
Fundação Getúlio Vargas - FGV
2001.04 -
Strategic Planning And Opportunity Studies - Project Management
FGV - Getúlio Vargas Foundation
2001.04 -
BBA - Major Social Communication - Public Relations
University of Caxias Do Sul
2001.04 -
MBA - Business and Marketing
UNINTER Int. University Center
TOOLS
- Symplify
- Optimove
- Tableau
- Google Analytics
- Graph CMS
- Redstone CMS
- Jira
- Confluence
- Slack/Teams
- Monday.com