Andrew Wright

• Advisor to the Kindred CEO, aligning Group ambition with national market realities across France and the wider FDJ Group.
• Leading integration of Unibet France, Parions Sport, and ZeTurf into a single scalable operating model.
• Evaluating bolt-on acquisitions and adjacent growth opportunities.
• Shaping governance, reporting, and operating standards to support future listing ambitions.
• Driving cross-functional alignment across Product, Digital, Technology, Finance, and Risk.
• Identifying synergies, structural efficiencies, and capability overlaps across markets.
• Supporting organisational transformation required to consolidate platforms and harmonise ways of working.

• Led strategic direction and repositioned the business for global B2B growth.
• Acted as the bridge between FDJ Group and Sporting Group, aligning commercial, product, and operational strategy.
• Led the separation and sale of B2B and B2C divisions, ensuring strategic fit with FDJ's long-term direction.
• Strengthened governance, reporting, and operational maturity to support future growth and potential listing pathways.
• Enabled cross-functional collaboration across Product, Trading, Technology, and Commercial teams.
• Led merger and acquisition negotiations, successful business expansion resulted.

• Turnover: $16bn AUD, Revenue: $2.4bn AUD, EBITDA: $416m AUD
• Delivered AUD 140m synergy contribution and unified operating models across Retail, Digital, Product, Trading, Risk, and Operations.
• Reversed retail decline to +7% growth through omni-channel transformation across 4,000+ outlets.
• Delivered globally unique in-venue digital experiences and personalised promotions.
• Achieved fixed-odds yield +1.5% and market share growth after six years of contraction.
• Reset relationships with government, regulators, racing bodies, and retailers.
• Strengthened harm-minimisation and responsible-play frameworks.
• Introduced new product lines to increase company visibility in the market.

Created the strategic sportsbook blueprint for NYX/OpenBet after the OpenBet acquisition, defining the three‑year roadmap, product priorities, and ecosystem partnerships required to compete effectively in regulated markets. Provided the Executive Board with a clear plan to modernise the platform and position the business as a preferred supplier to global operators.

• Annual turnover of 4.5B
• Increased Groups Trading margin objectives across all Channels
• Led 180-person multi-territory team across Retail, Digital, and International markets.
• Delivered CMA approval for £2.3bn merger.
• Built Group trading technology roadmap and delivered automation-driven efficiency improvements.
• Led and executed a 12-week cross-functional digital turnaround that resulted in a marked increase across multiple benchmarks
• Managed negotiations with clients to secure profitable contracts.
• Conducted strategic planning sessions to drive corporate objectives.

• 650M Turnover across Europe. 75M Revenue. Increased margin over the calendar year by 1.5 basis points
• Led multi-market trading and product teams across three brands and territories.
• Introduced algorithmic trading systems and drove automation across multiple sports.
• Improved acquisition, LTV, and ARPU.
• Implemented operational changes for improved efficiency.
• Recruited and managed senior staff with focus on delivering clear results.
• Worked with board of directors to establish objectives and decisively lead operations.

• Full P&L responsibility (£1bn+ turnover).
• Introduced the business to algorithmic trading and delivered a trading automation roadmap that improved margin and reduced headcount
• Drove innovation for improved product offerings.
• Promoted a culture of continuous improvement, driving operational excellence.
• Negotiated profitable contracts, increasing company revenue.
• Prepared business for sale through cost rationalisation, governance improvements, and structural reform.

• Led initiatives to establish competitive margins while building a robust trading and product organisation, leveraging strategic analysis and market insights.

• Developed algorithmic pricing models and liability management platforms.

• Led 35-person trading and customer contact team; introduced proprietary trading initiatives.