Ashley Holtzapple-Welchans

• Support and manage the local sales team of 7+ across selling; 360 strategic planning meetings, training initiatives and campaign account management.
• Consistently exceed quarterly and annual budgets by 6-30%.
• Ensure Marketing Consultants are hitting OKRs and quotas.
• Responsible for developing strong partnerships with clients, leadership, and vendors.
• Define, measure and report on KPIs to ensure client success/ROI –provided sound data driven-measurement in Quarterly Business Review meetings.
• Oversee and identify value proposition across omni-channel/full funnel approach in all client proposals.
• Create upsell and growth opportunities for both existing and new business development.
• Collaborate with the fulfillment/ad ops team to ensure campaign delivery, optimization and reconciliation.
• Implement systems and best practice procedures to increase and streamline sales processes.

• Supported and managed the local sales team of 7+ across selling; internal IFM meetings, training initiatives and campaign account management.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning. Agency and local direct clients.
• Average monthly budget close at 125%
• 2019 President’s Club winner
• 2019 Top Ignite Digital Seller
• Key contributor to defining sales strategy and achieving digital goals
• Identified Valid Business Reasons (assist & solo) for prospecting and upsell opportunities across a robust set of cross-platform digital solutions
• Engaged with campaign planning/research, implementation & execution including: CNA’s, proposal building, campaign management and optimization, reporting and analytics
• Managed revenue models, process flows, operations support, and customer engagement strategies.
• Implemented systems and procedures to increase sales.

• Prospected for qualified local and regional businesses; conduct thorough CNA’s; present and close appropriate marketing solution programs (radio + digital). Managed a $1.5 million key client.

• Established rapport with Sales and Account representatives from partner firms and Key Partnership with Salesforce and SpringCRM (now DocuSign) (CRM and Billing Implementation projects).
• Developed account specific strategies and answer account specific questions related to ATG.
• Instrumental in uncovering client needs and objectives, tracking client needs and market conditions related to ATG solutions.
• Met with Enterprise clients virtually or face to face and to promptly react to information requests (internal and external) for account management.
• Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
• Managed sales pipeline and opportunities on a daily basis to ensure goals are being met.
• Worked closely with C-level stakeholders to ensure project management.
• Negotiated prices, terms of sales and service agreements.

• Responsible for the sale of advertisements on cable television and digital networks
• Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
• Average monthly close was 101%-%145
• Developed and maintained solid client partnerships for continued sales growth.
• Utilized a consultative selling approach to develop customized digital marketing campaigns that achieved client's marketing goals.
• In-depth understanding of industry specific research and the company’s cutting-edge digital product line.
• Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.

• Aggressively monitored and managed sales territory to ensure goals were consistently met and /or exceeded on a monthly basis.
• Average monthly close was 100%-130% of budget.
• Worked with local businesses to enhance their online advertising by offering solutions for SEO, local online marketing, social media marketing, video advertising and web design.
• Managed a high volume of diverse accounts monthly; 30-50 accounts per month.
• Effectively negotiated and closed new and existing business.

• Served as a Brand Ambassador for Staples Print and Promotional products & services.
• Committed to a high level of customer satisfaction in order to support business retention and expansion.
• Co-Managed and helped lead a team of 3 print associates alongside the General Manager.
• Established, built and expanded relationships with existing and potential customers at multiple levels in the organization.
• Researched and prospected small- to large sized businesses and scheduling face-to-face presentations with high level decision makers.
• Utilized a consultative selling approach, identified customer needs and developed a value-added proposition while also generating complex proposal and pricing development.
• Implemented sales strategy and ensured that the company meets revenue and profit objectives through new business development and cultivation of existing accounts.

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• Contributed to business development efforts to drive revenue (B2B market share) and meet corporate objectives.
• Acquired 65+ new accounts
• Conducted 25 + sales calls per week
• Maintained weekly sales reports, daily CRM updates and monthly car allowance and expense reports.
• Developed and presented large scale commercial client proposals.
• Coordinated and participated in numerous marketing events (Expos, golf tournaments and professional organizations).

• Provided high-level administrative support to Senior Executives and entire Ad Sales/Marketing/Creative and Finance teams in CA, NY, Midwest and Beijing.
• Facilitated scheduling with our key shareholders (News Corp./Fox Entertainment, NBC Universal & The Walt Disney Co.).
• Assisted with Ad Sales account management (RFPs and IOs) and client development for Fortune 500 advertisers (i.e. Coca-Cola, Hewitt Packard, Procter & Gamble, T-Mobile, McDonald's, Toyota, etc..)
• Streamlined operations and prioritized tasks, allowing leadership to increase productivity.
• Processed travel expenses and reimbursements for executive team and senior management group.

• Facilitated and supported an office of 32 employees.
• Provided high-level administrative support to CEO.
• Coordinated all marketing and public relations efforts (events, press releases, media kits, interviews, press junkets, voice over auditions)
• Assisted with production and public relations projects for MySpace, Mark Burnett Productions & Twentieth Century Fox.
• Provided account management support (built IOs, proposals, vendor contracts).
• Collaborated and led recruitment efforts and new hire onboarding.

• Collaborated very closely with Sr. Property Manager with managing Class “A” portfolio high-rise building (750,000 sq ft.).
• Oversaw Property Assistant daily job duties.
• Ensured 5 star customer relations with 2,000+ high-profile tenants (Goldman Sachs & Co., Smith Barney, Twentieth Century Fox, Credit Suisse First Boston).
• Planned and implemented all events for 1,500 tenants (Summer Social, Holiday Event, Vendor Events, Welcome Breakfast for new tenants).
• Cultivated new Preferred Vendor relationships (dry cleaners, concierge, on-site full service restaurant, florist). Executed contracts.

• Oversaw outside corporate membership B2B sales for both Los Angeles and Beverly Hills – Private 5 star health clubs.
• Managed Corporate Membership Coordinator and a sales team of 8 people.
• Collaborated very closely with the General Manager and Marketing team to develop innovative strategies.
• Established Preferred Corporate client accounts for very high-profile companies,celebrities, and professional athletes.
• Achieved and succeeded monthly sales quota; 25% of all sales for Beverly Hills club and 40% of all sales for Los Angeles club.
• Executed extensive prospecting for new client accounts. Produced 5 new accounts per month.
• Maintained a database of 200 existing client accounts.
• Conducted 60+ monthly outside sales appointments with prospective and existing corporate client accounts.
• Delivered formal sales presentations to prospective corporate client accounts.
• Developed and implemented monthly corporate marketing/events for both health clubs (health fairs, wellness presentations, networking mixers).
• Administered sales reports and allocated budgets for management team and sales teams.