Buck Reiner
Fishtail
Summary
Results-driven Outside Sales Representative with a proven track record of exceeding quotas, and a hands-on approach to customer success. Excelling in territory development, managing full sales cycles, client relationships, recognized for problem-solving abilities while driving revenue growth and enhancing client loyalty.
Overview
21
21
years of professional experience
Work History
Outside Sales Representative
Animal Health International
08.2013 - Current
- Exceeded sales quotas consistently by identifying new business opportunities and developing long-term relationships with key agricultural clients, including livestock producers, veterinarians, and dealers.
- Managed full sales cycle from prospecting and cold calling through product demos, negotiation, and successful onboarding of new accounts.
- Developed customized sales strategies to address diverse customer needs and increase territory revenue across rural and agricultural sectors.
- Conducted in-person and remote consultations with customers to assess operational needs, present tailored solutions, and close high-impact deals.
- Built deep relationships in the cattle and ranching community, serving as a trusted advisor and product expert across multiple touchpoints.
- Collaborated with internal teams (e.g., support, product) to relay customer feedback, contributing to product enhancements and improved service delivery.
- Regularly attended industry conferences and regional events, generating new leads and strengthening market presence.
- Maintained detailed Customer Relationship Management (CRM) records and utilized performance metrics to analyze territory data, adapt strategy, and optimize outreach efforts.
- Achieved customer satisfaction and retention through proactive follow-up, hands-on support, and rapid issue resolution during onboarding and after deployment.
Owner/Operator Truck Driver
Buck Reiner LTD
01.2004 - 07.2013
- Managed day-to-day business operations.
- Operated with safety and skill to avoid accidents and delays.
- Maintained compliance with weight limits, safety regulations, and transportation laws through diligent record-keeping and inspections.
- Maintained daily, legible DOT log book and submitted corresponding documents.
- Managed financial aspects of business operations including budgeting, expense tracking, invoice processing, and tax filing.
- Coordinated efficient routes for optimal care and delivery of cattle.
- Negotiated competitive contracts and terms with customers while enhancing value and loyalty.
- Fostered strong relationships with agriculture producers clients to boost retention rates, conducting regular feedback sessions.
Education
Agricultural Business
Colorado State University
Fort Collins, CO05-1992
Skills
- Effective interpersonal skills
- Ranching operations experience
- Relationship-Driven Sales Success
- Territory Management
- Team-Driven Strategic Problem Solving & Solutions
Timeline
Outside Sales Representative
Animal Health International
08.2013 - Current
Owner/Operator Truck Driver
Buck Reiner LTD
01.2004 - 07.2013
Agricultural Business
Colorado State University
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