Catherine Zammit

Recruited into a newly created role as Senior Executive (promoted to Manager in 2024) to establish the FIAU’s first Communications & PR function. Built the section from inception, recruiting the team, shaping strategy, policies, and long-term vision while strengthening the FIAU’s domestic and international visibility.

Key Achievements:

• Built the Communications & PR function from scratch, developing the FIAU’s first communications strategy and governance structures.
• Shaped the FIAU’s post-rebrand identity, embedding a human-centred communications approach grounded in education and psychology.
• Overhauled the Annual Report (2020–present), improving readability, visual hierarchy, and narrative clarity.
• Expanded the team from 1 to 3, fostering a culture of creativity, accountability, and strategic alignment.
• Led the full redesign and relaunch of the FIAU website (2024), enhancing usability and transparency.
• Launched Facebook and Instagram, achieving engagement levels surpassing Europol and Egmont.
• Served as communications lead for major Egmont events; collaborated with ECOFEL on global FIU communications capacity-building.
• Develop annual External PR Plans and the FIAU’s first Internal PR Plan.
• Introduced career marketing initiatives in collaboration with HR.
• Strengthened internal culture through staff events, awards, and organisational communications.
• Manage and motivate employees to be productive and engaged in work.
• Accomplished multiple tasks within established timeframes.
• Cross-training employees to maximise team agility and performance.
• Mentoring junior team members for career advancement, fostering a pipeline of future leaders within the organisation.

Held multiple management roles across communications, sustainable development, and quality assurance.

• Assistant Manager, Quality and Human Resources Development (2014 - 2020)
• Assistant Manager, Tourism & Sustainable Development (2013 – 2014)
• Assistant Manager, Communications & PR (2007 – 2013)

Key Contributions across roles:

• Coordinated logistics for international promotional events, enhancing Malta's visibility on global platforms.
• Oversaw budget allocation for projects, ensuring alignment with strategic goals of the Malta Tourism Authority.
• Developed strong working relationships with staff, fostering a positive work environment.
• Produced media and press content in English and Maltese.
• Coordinated national and international events and press engagements.
• Compiled annual reports and contributed to strategic publications.
• Built strong relationships with industry stakeholders and educational institutions.
• Served as a Quality Assured Auditor, providing constructive feedback with integrity and transparency, (had undergone ISO training for internal auditing)
• Led operational initiatives to enhance visitor experience and satisfaction metrics.
• Collaborated with cross-functional teams to streamline communication processes and improve project outcomes.