Cristina Portelli

Marketing roles

• Developed and executed targeted marketing campaigns to enhance brand visibility.
• Analyzed market trends to identify growth opportunities and optimize strategies.
• Collaborated with cross-functional teams to create cohesive promotional materials.
• Managed social media accounts, increasing audience engagement through strategic content planning.
• Organized successful in store events , creating brand awareness and lasting impression on clients
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
• Worked with videographers to create adverts that have been aired on TV. Worked with a marketing agency to create a leaflet for the store which included working with a photographer and coordinating the shoot.
• Organized events and promotions that strengthened community relationships and brand presence.
• Provided insights on campaign performance, contributing to data-driven decision-making processes.
• Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
• Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
• Developed key partnerships with influencers and media outlets, amplifying brand presence and reach.
• Monitored competitor activities, adapting strategies to maintain competitive advantage.
• Executing yearly marketing plan based on projected sales.

Purchasing roles

• Negotiated supplier contracts to optimize purchasing costs and improve supplier relationships.
• Managed inventory levels, ensuring timely restocking and minimizing excess stock.
• Generated reports, documents and analysis for senior management review and approval.
• Worked with over 58 suppliers, both local and overseas.
• Started up the business and opened the store with the chosen products whilst optimizing on space and making sure no left over stocks were left.
• Travelling overseas several times a year to submit yearly selection for spring summer and autumn winter incl Christmas.
• Discussing shipments with our forwarder including forwarding the correct documentation needed.
• Preparing goods in system so they are ready to be received.
• Ensuring payments are being made to foreign suppliers in order for goods to arrive in time.
• Contacting foreign suppliers for an credit notes/invoices related to damaged goods, missing/ extra items from the shipments.

• Managed a team of of 5 sales advisors duties including shop floor maintenance, custom client orders, stock optimization, complaints and after sales
• Ordering from foreign suppliers, one for stock purposes and the other for custom orders.
• Organizing a delivery schedule for clients for sales team to give to clients for custom orders.
• Tracking custom orders ensuring all orders have arrived.
• Cross checking invoicing and claiming anything that does not tally
• Providing info for marketing team to promote

• Self-motivated, with a strong sense of personal responsibility.
• Worked effectively in fast-paced environments.
• Skilled at working independently and collaboratively in a team environment.
• Proven ability to learn quickly and adapt to new situations.
• Excellent communication skills, both verbal and written.
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Built website with a team of people just before Covid
• Went over and above during Covid shut downs to ensure company is generating money and clients are still getting good service
• Worked flexible hours across night, weekend, and holiday shifts.
• Managed time efficiently in order to complete all tasks within deadlines.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Proved successful working within tight deadlines and a fast-paced environment.

• Implemented customer feedback systems to improve service delivery and client satisfaction rates.
• Fostered strong relationships with key clients, resulting in increased repeat business and referrals.
• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Led a successful sales team by providing motivational coaching and performance-based incentives.
• Analyzed inventory levels, facilitated stock replenishment, and minimized shrinkage through effective management strategies.
• Conducted regular performance evaluations, providing constructive feedback to improve team productivity and morale.
• Oversaw store operations, including opening and closing procedures, cash management, and safety compliance.
• Enhanced store appearance by maintaining cleanliness standards and visually appealing displays that showcased products effectively.
• Controlled store inventory and reviewed cash handling and operations reports.
• Completed daily paperwork and computer entry of sales data as established by management.
• Analyzed sales data to identify trends, adjust inventory levels accordingly, and maximize revenue opportunities.

• Delivered exceptional customer service in high-volume dining environment.
• Managed order accuracy and timely delivery to enhance guest satisfaction.
• Assisted in training new staff on menu items and service standards.
• Collaborated with kitchen staff to ensure efficient meal preparation and presentation.
• Handled cash transactions and processed payments accurately using POS systems.
• Monitored dining area for cleanliness and maintained organized tables for guests.
• Resolved customer complaints swiftly, ensuring positive dining experiences.
• Handled high-pressure situations with composure, maintaining excellent service standards even during busy shifts.
• Exhibited strong multitasking abilities, balancing multiple tables and orders while delivering prompt service.
• Supported teamwork atmosphere among staff members through clear communication and collaboration during shifts.
• Built rapport with regular customers through friendly interactions and attentiveness to their preferences.