Summary
Overview
Work History
Education
Skills
Personal Information
Interests
Timeline
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Daniel Farrugia

Daniel Farrugia

Senior Gaming And CRM Coordinator
Kalkara,Malta

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

7
7
years of professional experience
9
9
years of post-secondary education

Work History

Senior Gaming and CRM Coordinator

Betsson Group - Zecure Gaming
02.2025 - Current
  • Manage and optimize the casino gaming portfolio, ensuring offerings are current and aligned with market trends.
  • Plan and execute multi-channel CRM campaigns (email, onsite, SMS), enhancing player engagement and retention.
  • Coordinate with internal teams and external suppliers to ensure timely and high-quality campaign delivery.
  • Conduct quality assurance checks on gaming content and CRM communications to maintain a seamless user experience.
  • Analyze market trends and competitor activities to identify opportunities for product improvement and innovation.

Senior CRM Coordinator

Betsson Group - Zecure Gaming
04.2023 - 02.2025
  • Project Management: Utilize JIRA to manage global promotions projects and tasks, ensuring effective communication with all teams and stakeholders.
  • Execution: Oversee the end-to-end execution of the global promotions calendar.
  • Player Rewards: Configure player rewards and bonuses within the campaign systems.
  • Localisation: Collaborate with local copywriters to ensure full localisation of global promotions material, transforming global mechanics into local messages.
  • Quality Assurance: Upload and test customer-facing communications (e.g., SMS, emails, landing pages, onsite messages, banners, push notifications) for promotions, ensuring all assets are fully QA'd, approved, and ready for the scheduled launch.

CRM Coordinator

Betsson Group - Zecure Gaming
Ta' Xbiex, Malta
03.2021 - 04.2023
  • Email Marketing:
    • Support the CRM Managers with the creation of customer emails for below the line (BTL) Casino retention campaigns across a variety of brands, markets and languages.
    • Collaborate with copywriters to ensure email content is compelling, on-brand, compliant and localised.
    • Implement dynamic content, personalisation, and interactive elements within the email to enhance user experience and engagement.
    • Test emails for compatibility across different email clients to ensure consistent rendering and performance.
    • Monitor email performance metrics, such as open rates, click-through rates, and conversion rates, to assess the effectiveness of emails.
  • Project Management:
    • Use JIRA to effectively participate in managing CRM projects and communicate with all teams and relevant stakeholders involved.
  • Copywriters & Design Team: Collaborate with copywriters and the design team to develop engaging global and local content and visually appealing artwork for emails.
  • CRM Online Comms Design Manager: Collaborate with Manager to improve email templates and customisable features.

CRM Coordinator

Kanon Gaming Ltd
San Gwann, Malta
09.2020 - 01.2021
  • Create and execute CRM campaigns.
  • Write copy, set-up communications and send them out through CRM channels across the customer life-cycle.
  • Test the quality and functionality of CRM Campaigns.
  • Create basic reports.
  • Help build and optimize Email templates.
  • Provide basic post data reports on CRM Campaigns.

Sportsbook Coordinator

Yobetit Ltd
Haz-Zebbug, Malta
10.2019 - 09.2020
  • Monitored social media and online sources for industry trends.
  • Constantly tested the betting product on a day-to-day basis.
  • Analysed certain betting trends by players and took action where necessary.
  • Corresponded with odds provider by raising any issues to them and got these solved within stipulated deadlines.
  • Assisted in adding new betting-related content which included the addition of banners, pre-made betting slips, and description of sports competitions offered.
  • Handled CRM content for some time and was involved in email send-outs on a daily basis as well.

Content Writer - Sports

Yobetit Ltd
Haz-Zebbug, Haz-Zebbug
11.2018 - 10.2019
  • Completed thorough research into assigned topics.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Played an instrumental role in creative planning and review sessions, working with the resourceful team to elevate the quality of content and designs.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Created content and helped add banners for two affiliate sites of the company.

Education

Bachelor of Commerce - Marketing and Banking & Finance

University of Malta
Swatar
09.2015 - 09.2018

Matriculation certificate - A-Level subjects - Accounting & Marketing; Intermediate subjects - Pure Mathematics, Italian, Maltese, Systems of Knowledge

De La Salle College Sixth Form
Birgu
09.2012 - 06.2013

Secondary Education Certificate -

De La Salle College
Birgu
09.2007 - 06.2012

Skills

  • CRM tools proficiency

  • Udemy certificate on 'Customer Service to Customer Relationship Management'

  • Google Docs

  • Microsoft Excel

  • Microsoft Powerpoint

  • Microsoft Word

  • Back Office environments

  • JIRA ticketing system

  • Customer segmentation

  • Campaign management

  • CRM tools proficiency

Personal Information

  • Date of Birth: 08/11/96
  • Gender: Male
  • Nationality: Maltese

Interests

Sports

Music

Timeline

Senior Gaming and CRM Coordinator

Betsson Group - Zecure Gaming
02.2025 - Current

Senior CRM Coordinator

Betsson Group - Zecure Gaming
04.2023 - 02.2025

CRM Coordinator

Betsson Group - Zecure Gaming
03.2021 - 04.2023

CRM Coordinator

Kanon Gaming Ltd
09.2020 - 01.2021

Sportsbook Coordinator

Yobetit Ltd
10.2019 - 09.2020

Content Writer - Sports

Yobetit Ltd
11.2018 - 10.2019

Bachelor of Commerce - Marketing and Banking & Finance

University of Malta
09.2015 - 09.2018

Matriculation certificate - A-Level subjects - Accounting & Marketing; Intermediate subjects - Pure Mathematics, Italian, Maltese, Systems of Knowledge

De La Salle College Sixth Form
09.2012 - 06.2013

Secondary Education Certificate -

De La Salle College
09.2007 - 06.2012

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Daniel FarrugiaSenior Gaming And CRM Coordinator