Dynamic professional with a proven track record, excelling in product promotion and customer relationship management. Spearheaded marketing campaigns and fraud analysis, enhancing customer engagement and operational efficiency. Deep understanding customer needs and behaviors to drive KPIs and assist in the daily operations of the team. Oversee end-to-end campaign planning for the market, including conceptualization, creation and optimization.
• Strategic Planning: Drive short- and long-term marketing strategies, aligning with local market needs.
• Coordination: Act as the bridge between the Regional brand team and other departments for seamless campaign execution.
• Execution Management: Create and manage marketing briefs, coordinate with teams, and ensure timely project delivery.
• Performance Monitoring: Analyze product and campaign results to drive improvements.
• Customer Engagement: Work with marketing teams to boost customer acquisition and retention using game data.
• Cross-Functional Collaboration: Partner with Central Marketing, SEO, Affiliates, and Customer Services for unified messaging.
• Campaign Ideation: Assist in developing and brainstorming promotional strategies.
• Project Support: Contribute to project delivery efforts, including new provider integrations to ensure successful and compliant launches.
• Ensure adherence to regulations and procedures specific to different markets and brands.
• Conduct customer due diligence, escalating suspicious behavior or transactions related to AML.
• Identify and address potential bonus abuse and fraud while liaising with Customer Support, Key Account Management, and Risk departments.
• Monitor third-party entities, such as financial institutions and public authorities, and investigate new and regular customers for chargebacks and fraudulent behavior.
• Escalate high-risk accounts promptly and maintain up-to-date records of daily duties and tasks.
• Assisting customers with financial, functional and technical problems and enquiries to closure.
• Working rotating shifts to handle the daily customer support workload.
• Being up-to-date with promotions, competitions and special offers that we promote to customers.
• Creation and maintenance of standard responses to frequently asked questions and upcoming situations.
• Reporting of urgent matters such as downtime, technical issue to Team Lead on duty.
Responsible to produce small - large-scale events, generate advanced sales through corporate and private events across 21 venues in the UK. Working closely with the sales and events manager to ensure the effective delivery of corporate and function events; always focus on revenue generation (reactively and proactively).
Worked alongside the General Manager to oversee all venue operations, including managing 4 independent shops and a restaurant-bar. Responsible for employee management, opening and closing duties, sales, and profit/loss control. Ensured exceptional performance in key areas: guest service, staff management, sales/marketing, venue appearance, and financial control. Evaluated staff performance and implemented training programs to maintain high service standards. Managed reservations using "Design My Night" and coordinated with restaurant staff and other departments.
Opened a new venue called Broadleaf as a Bar Supervisor, then promoted to a Deputy Manager; running stock and weekly orders, organization of parties in the Venue and management of daily duties to be performed; moved into the Company's flagship, where during the summer we have broken down all the previous excellent records.
Working as a Bar Supervisor, overseeing stock management, weekly orders, and organizing events. Played a key role in managing daily operations and ensuring smooth execution of duties. Later transitioned to the company’s flagship location, contributing to record-breaking performance during the summer season, surpassing previous achievements.
Preparing and serving beverages, maintaining a clean and organized bar area, and ensuring customer satisfaction. Skilled in handling high-pressure environments, managing inventory, and creating a welcoming atmosphere for guests.
Product promotion
Customer Relationship Management (CRM)
Campaigns, Product Development
Trend Analysis
Fraud Investigations
User and UX research
Brand building
Teamwork and collaboration