Summary
Overview
Work History
Education
Skills
Accomplishments
Software
Languages
Timeline
Generic

Elise Dalli

Santa Lucija

Summary

Creative writer with 6 years of client-focused agency experience writing and publishing strategic longform content, brand-building social media content, and website wireframes that utilise SEO keyword integration to optimise online rankings.


Overview

15
15
years of professional experience

Work History

Copywriter, Researcher & SEO Expert

Switch Ltd
10.2018 - Current
  • Developed content for B2C and B2B brands across multiple industries, including software development, iGaming IT, finance, and beauty.
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Wrote annual trendwatching reports citing respected research firms such as Bain, McKinsey, and Deloitte, with relevant case studies from top brands including Nike and Glossier. Cited only research and case studies published within a year of each trend report publication.
  • Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
  • Refined marketing materials to retain brand voice and identity consistency across 4+ platforms.
  • Sourced third-party content and contributions to incorporate diverse writing styles, using over 50 independent sources.
  • Oversaw campaigns using Google Ad Manager and utilised A/B testing for better strategic results.
  • Conducted market and audience research using different interactive platforms to craft tailored messaging for specific brands.
  • Created comprehensive quarterly reports on Google Ad campaign results and suggested ongoing changes to boost advertising efforts.
  • Applied SEO techniques to improve the visibility of written content on web platforms and blogs and made strategic suggestions for overall brand direction.
  • Worked closely with designers and social media teams to develop content that met annual brand goals.
  • Prepared press releases for client to advertise new product launches and milestones.
  • Wrote content for business leaders' personal LinkedIn to enhance thought-leadership offerings.
  • Presented clients with unique copy options based on overall marketing objectives.
  • Managed competing deadlines with efficiency.
  • Provided editorial guidelines to facilitate delivery of top-quality content.
  • Monitored performance of copywriting campaigns and analysed data to identify areas of improvement.
  • Conducted self-led market research to monitor and utilise changing trends in client campaigns.

Academic and Developmental Editor

Self Employed Writer
01.2010 - Current


  • Refined a range of academic materials such as dissertations, theses, essays, and presentations, enhancing their quality and readability.
  • Partnered with authors to improve the clarity and coherence of their work, elevating the overall quality.
  • Enforced strict compliance with formatting guidelines and academic standards to uphold integrity and professionalism.
  • Established and implemented workflows to streamline editing processes.
  • Drove accuracy of content through careful proofreading and fact-checking.
  • Acquired in-depth knowledge of content areas to provide effective edits.

Academic Editor

Proofmaster
01.2018 - 01.2022
  • Expanded academic content by providing additional information and references as needed.
  • Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
  • Rewrote content to enhance clarity and coherence.
  • Provided concise and constructive editorial feedback to writers to improve article and story writing.

Education

Diploma - Book & Paper Conservation

West Dean College
01.2019

Bachelor of Arts (Honours) - English

University of Malta
01.2014

Skills

  • Document proofreading
  • Content creation and review
  • Strategic thought leadership content production
  • Expertise in G-Suite applications
  • SEO performance enhancement
  • Skilled in managing Google Ad Manager campaigns
  • Keyword research proficiency
  • WordPress site management
  • Wix platform proficiency
  • Advanced skills in Microsoft applications
  • Visual content creation using Canva

Accomplishments


  • Researched and wrote over 250+ of professional content in technical industries such as technology, B2B, and finance.
  • Resolved diminishing advertising returns through Google Analytics monitoring and testing.
  • Achieved and maintained 74% top-of-page ranking on Google for a client in a crowded luxury market.
  • Wrote and published over 10+ pieces of content that ranked first on Google in respective vertices.
  • Researched and wrote over 250+ of professional content in technical industries such as technology, B2B, and finance.
  • Utilised over 5+ citation styles, including MLA, APA, and Chicago for academic publication.
  • Documented rigorous SEO monitoring to enhance advertising visibility for clients in crowded market for an over 10% increase in brand awareness.
  • Collaborated with cross-functional teams to develop and launch brand identities.
  • Curated and maintained a Notion-based research database with over 500 independent sources.
  • Conducted thorough audience research across 5+ social media platforms and forums, including Reddit, Tiktok, and Twitter.
  • Designed and built small websites for in-house brand-building projects using Wix.
  • Refined and developed a brand documentation process to help clients request content.

Software

Google Suite

Microsoft Suite

Canva

SERanking

AhRefs

Backlinko

ScreamingFrog

Wordpress

Wix

Claude 37

Languages

Maltese
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)

Timeline

Copywriter, Researcher & SEO Expert

Switch Ltd
10.2018 - Current

Academic Editor

Proofmaster
01.2018 - 01.2022

Academic and Developmental Editor

Self Employed Writer
01.2010 - Current

Diploma - Book & Paper Conservation

West Dean College

Bachelor of Arts (Honours) - English

University of Malta

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Elise Dalli