Ethan Paul

As a dedicated and ambitious digital marketing professional, Currently pursuing a Master of Science in Management with a specialization in Digital Marketing from GBSB Global Business School in Malta. The academic journey has provided a comprehensive understanding of both traditional and digital marketing principles, as well as advanced analytical frameworks like artificial intelligence and big data. This solid foundation, coupled with hands-on experience in social media advertising and influencer campaign management, which helps to develop and lead innovative marketing strategies.

Professional experience includes roles at Publicist Group within Machine_, Avatar Agency, and Fluence Advertising Agency, where skills in content planning, social media response, brand analysis, and influencer coordination were honed. These experiences have sharpened the ability to strategically plan and execute digital marketing initiatives, ensuring proactive customer engagement and satisfaction.

The thesis, titled "AI-Driven User Profiling: Revolutionizing Digital Marketing Analytics," underscores commitment to leveraging cutting-edge technologies to enhance consumer engagement. Through studies and professional experiences, I have developed a strong skill set in creativity, communication, adaptability, and project management, ready to contribute effectively to any dynamic marketing team.

References available upon request

Creativity, Research and Data Analysis, Project Management, Adobe Lightroom, Photography, Microsoft Word, Microsoft Excel, Microsoft Powerpoint, Social media analytics, Adaptability, Communication, Creativity