Francesca Rizzo
Senior Account Manager
Bahar Ic-Caghaq
Summary
Results-oriented Senior Account Manager with over 15 years of experience in the Online Gaming Industry. Known for building and nurturing strong client relationships, I am passionate about delivering exceptional client experiences and driving business growth. My expertise lie in effectively communicating value and aligning solutions with client needs, ensuring satisfaction and loyalty.
A collaborative leader, I thrive on mentoring and developing team members while maintaining a strategic focus on client priorities. With a strong ability to influence product direction and contribute to overall business objectives, I am dedicated to fostering trust and driving success for every client.
Overview
2025
2025
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Senior Account Manager
Gaming Innovation Group
04.2021 - Current
- Building and nurturing strong relationships with clients.
- Increasing company revenue through strategic upselling and cross-selling initiatives, identifying and capitalising on new business opportunities within existing accounts.
- Delivering impactful sales presentations and pitches, effectively communicating value propositions to clients and aligning solutions with their needs.
- Negotiating contract extensions to drive increased revenue across all verticals while ensuring client satisfaction and retention.
- Recruiting and mentoring junior account managers, fostering their professional growth and enhancing skills development within the team to drive overall performance.
- Maintaining a deep understanding of client priorities and strategies, ensuring alignment with business objectives and influencing the product roadmap to better serve client needs.
- Representing the company at industry conferences, while building relationships with clients, service providers and industry stakeholders.
Relationship Manager
Paddy Power Betfair
2 2016 - 04.2021
- Managed a portfolio of ~200 high value Gaming clients.
- Developed strong insightful relationships and achieved retention targets through efficient and effective service, negotiation and diligent problem solving.
- Achieved revenue growth in line with quarterly targets via tailored reward, bespoke campaigns, cross sell and product education.
- Understood and representing client needs internally to influence product road maps and commercial planning.
- Hosted clients at hospitality events and met with clients in person to further strengthen established relationships.
- Kept abreast with regulation to ensuring clients engage in a safe and sustainable way through monitoring activity, identifying behavioural concerns and having in depth conversations around responsible gambling.
- Liaised with the compliance team to ensure that clients had demonstrated the required source of wealth information.
- Supported management by leading team meetings and preparing reports for the Casino Commercial Manager and Stakeholders across the business.
- Recruited, on-boarded and mentored new starters.
Key Account Manager
Betfair
09.2012 - 02.2016
- Managed a portfolio of high value Sports clients and premium accounts across the Betting Exchange and Sportsbook.
- Developed strong relationships through regular contact, in person meetings and hosting at hospitality events while ensure a positive customer expedience.
- Achieved retention and revenue targets through careful account planning, tailored rewards, cross sell and product education.
- Acquired new high value clients through network and referral opportunities.
Poker Room and Events Executive
Betfair
02.2011 - 08.2012
- Maintained 'Poker Room Assistant' responsibilities while assisting the international marketing manager with planning 'Betfair LIVE' events. This included scheduling the event, locating and choosing the offline Casino, running online qualification schedules and managing the relationship with the offline casino.
- Managed all communications pertaining to live events including information onsite, player communication and internal queries.
- Handled all player registrations for live events and payments to the offline Casino.
- Acted as Betfair representative at all offline Poker tournaments including GSOP, WSOP/e and Betfair LIVE events.
- Organised and hosted activities for the players attending these events to establish an offline presence, PR and brand placement.
- Provided detailed financial reconciliations and tracking back to internal budgets for all spend pertaining to offline events.
Poker Room Assistant
Betfair
09.2009 - 07.2011
- Managed and monitored online tournament schedules to ensure optimal performance.
- Collaborated with the content teams to ensure that tournament schedules were correctly reflected on all site locales.
- Room performance monthly reporting.
- Trained and supported customer facing teams with poker related queries.
Customer Service Operator
Betfair
04.2008 - 09.2009
Customer Service and Sales Representative
HSBC
11.2007 - 04.2008
Missionary Work Volunteer
Aldea Segrada Familia
07.2007 - 09.2007
Education
Bachelor of Arts - Theology And Psychology
University of Malta
09.2004 - 06.2007
A Level - English and Philosophy
De La Salle College
09.2002 - 06.2004
Skills
Communication
Problem Solving
Negotiation
Collaboration
Microsoft Excel
Salesforce
Certification
Responsible Gaming, 7 Hour CPD Programme, 11/01/18
Timeline
Senior Account Manager
Gaming Innovation Group
04.2021 - Current
Key Account Manager
Betfair
09.2012 - 02.2016
Poker Room and Events Executive
Betfair
02.2011 - 08.2012
Poker Room Assistant
Betfair
09.2009 - 07.2011
Customer Service Operator
Betfair
04.2008 - 09.2009
Customer Service and Sales Representative
HSBC
11.2007 - 04.2008
Missionary Work Volunteer
Aldea Segrada Familia
07.2007 - 09.2007
Bachelor of Arts - Theology And Psychology
University of Malta
09.2004 - 06.2007
A Level - English and Philosophy
De La Salle College
09.2002 - 06.2004
Responsible Gaming, 7 Hour CPD Programme, 11/01/18
Mental Health First Aid Course, 10/01/17
Relationship Manager
Paddy Power Betfair
2 2016 - 04.2021
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