JENNIFER ALTENBURG BOKA

• Direct the production of livestock shows, sales, and events for the 16-day National Western Stock Show, managing logistics, budgets, and partnerships to deliver a premier event with global reach.
• Serve as a visionary creator of events, advancing the mission to educate, entertain, and engage audiences familiar with the Western lifestyle, and those new to it, fostering a broader appreciation for Western heritage. Such as Stockyards Beef and Wine Festival and the Stockmen in The Stockyards events.
• Lead a team of over 100 staff, volunteers, and interns, fostering collaboration to achieve strategic goals and operational excellence.
• Develop and oversee budgets, ensuring fiscal responsibility and managing accounts payable and receivable.
• Spearhead comprehensive media strategies, achieving 41,000 monthly television viewers, 3 million daily radio listeners across 21 states, 3 million video views, and coverage in 10 print publications (2/1/23 – 2/1/24).
• Build and maintain relationships with sponsors, partners, and media to enhance event visibility and revenue.

• Develop and execute comprehensive media strategies across television, radio, digital, and print, achieving 41,000 monthly TV viewers, 3 million daily radio listeners across 21 states, 3 million video views, and coverage in 10 print publications (2/1/23-2/1/24).
• Lead brand and marketing efforts for the premier U.S. livestock event, enhancing national awareness and consumer engagement.
• Collaborate with executive leadership to align marketing initiatives with organizational goals, driving revenue through strategic event promotion.
• Manage a team of 100+ seasonal employees, staff, volunteers, and interns, fostering innovation and storytelling in marketing campaigns.
• Oversee budget creation and management for the Livestock Department, optimizing resources for marketing and operational success.
• Directed marketing and branding for a 50+ year livestock exposition, cultivating partnerships with Western Ag Network, Northern Ag Network, and RFD-TV to amplify reach.
• Developed and implemented integrated marketing strategies, enhancing brand visibility and stakeholder engagement across agricultural audiences.
• Led fundraising campaigns, securing sponsorships and donor support through compelling storytelling and authentic brand messaging.
• Managed cross-functional teams, driving innovation in program development and aligning marketing with organizational mission.
• Oversaw financial operations, including budgeting and revenue-generating initiatives, to support marketing and operational goals.

• Spearheaded communications and marketing for a national breed association, engaging members, media, and commercial cattlemen.
• Created the FeMail program and collaborated on the Red Angus "Red Book" calving book, enhancing brand resources and member value.
• Developed targeted marketing strategies for breeding programs, advising on bull procurement and heifer selection to drive customer success.
• Managed department budgets and implemented board directives, ensuring alignment with organizational goals and brand identity.
• Built partnerships within the commercial cattle industry, fostering trust and authenticity in marketing efforts.

• Designed marketing strategies for genetics programs, promoting tailored solutions for registered and commercial cattle operations.
• Provided expert recommendations on mating and artificial insemination protocols, enhancing customer engagement and program success.
• Managed cattle sales marketing, leveraging storytelling to highlight quality and sustainability in seedstock programs.

• Keynote Speaker, Writer & Agricultural Leadership Advocate

Delivered engaging keynote presentations at national and regional agricultural conferences, inspiring diverse audiences.

Authored impactful writings emphasizing integrity, resilience, stewardship, and servant leadership in agriculture.

Utilized firsthand experience as an exhibitor, cattle producer, and livestock judge to connect tradition with innovation.

• Engaged audiences through dynamic presentations at various conferences and events.