Jonathan Bernard Pace
Malta
Summary
Senior / Lead Product Designer specialising in design systems for complex, regulated platforms.
I build and scale token-based theming and component libraries supporting 100+ brands, reducing delivery and rebranding timelines by 40% while maintaining high accessibility and quality standards. I lead and mentor designers and partner closely with Product, Engineering, and QA to align priorities, reduce ambiguity, and deliver consistent experiences across brands, markets, and platforms.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Lead UX/UI Designer
Gentoo Media
Malta, MT
08.2022 - Current
- Led a multi-brand design system supporting 100+ regulated brands , enabling same-day rebrands (effectively eliminating delivery time for theming work) and contributing to an overall 40% reduction in delivery timelines through token-based theming and governance.
- Developed and implemented design system strategy to align patterns with accessibility standards, supporting consistent release cadence across multiple teams.
- Ensured adherence to WCAG 2.2 and WAI-ARIA guidelines at the component level, minimizing QA feedback loops and post-release accessibility challenges.
- Developed and enforced critique rituals, documentation standards, and quality benchmarks while leading and mentoring a team of 4 designers in system and product work.
- Collaborated with product engineering and QA teams to prioritize cross-team initiatives and streamline complex workflows.
- Developed and integrated AI-assisted workflows with Figma and LLMs to optimize documentation speed and maintain high accuracy in UI-diff quality assurance.
Senior UX/UI Designer - Design Systems
Gentoo Media
Malta, MT
07.2021 - 08.2022
- Created a semantic and brand token architecture supporting multi-brand theming across web and mobile, reducing theme-related delivery effort and enabling consistent scaling across platforms.
Validated the design system across 5 flagship brands, proving scalability, governance, and accessibility before portfolio-wide rollout. - Defined and enforced adoption criteria, preventing premature onboarding and protecting system integrity as brand complexity increased.
Established design system governance (workflows, versioning, changelogs, documentation), reducing ambiguity and rework across teams. - Partnered closely with Engineering to improve component handoff and implementation accuracy, contributing to a ~50% reduction in design-to-development errors.
- Drove system adoption through reviews, documentation, and enablement sessions, embedding the system into day-to-day delivery across teams.
Consolidated and streamlined component libraries, reducing maintenance overhead and improving visual consistency across brands.
Senior Product Designer
Gentoo Media
Malta, MT
02.2020 - 07.2021
- Directed user research, usability testing, and analytics initiatives across core acquisition and conversion journeys.
- Designed and shipped product experiments that reduced user drop-off by 26% and increased conversion by 11% across key flows.
- Established a continuous experimentation cadence , running 5+ concurrent tests across multiple brands and platforms with a minimum two-week cycle , significantly accelerating learning velocity.
- Partnered closely with Product Management and Engineering to define success metrics, edge cases, and release plans, ensuring experiments shipped reliably and at pace.
- Introduced reusable interaction patterns that later evolved into formal design system components.
- Improved accessibility and UX standards across high-impact flows, raising baseline quality ahead of regulatory requirements.
Product Designer
Gaming Innovation Group (GiG)
Malta, MT
07.2019 - 02.2020
- Shipped the first wave of 8 customer-facing websites from concept to production in 6 months , working across multiple brands in parallel.
- Partnered with Product and Engineering to define requirements, edge cases, and release QA across a fast-moving portfolio.
- Established early design operations foundations (shared documentation, critique cadence), improving consistency and feedback quality.
- Created reusable UI patterns and templates , reducing rework and speeding up delivery across brands.
- Designed user-centric interfaces for gaming products, enhancing player engagement and satisfaction.
UX/UI Designer
Nordic Gaming Group
Malta, MT
04.2017 - 07.2019
- Designed and shipped 10+ multi-brand web properties across regulated markets, working end-to-end from concept to release.
- Led full redesigns of core journeys , improving first-deposit conversion by 8% and reducing checkout drop-off by 12% .
- Built and maintained an 80+ pattern component library , reducing mock-to-code handoff time by 30% and improving consistency.
- Worked across responsive web and mobile breakpoints to improve usability, performance, and visual consistency.
- Collaborated closely with Product, Engineering, and Marketing to align UX decisions with business and regulatory constraints.
Web Graphic Designer
Nordic Gaming Group
Malta, MT
04.2016 - 04.2017
- Produced web and marketing assets across multiple brands and campaigns, supporting live products and frequent releases.
- Optimised digital assets, improving page load performance and reducing publishing turnaround time.
- Adapted layouts across mobile, tablet, and desktop breakpoints, ensuring consistent visual quality across devices.
- Worked within established brand guidelines while supporting rapid iteration in a live environment.
Lead Web Graphic Designer
DigiPops.TV
Malta, MT (Remote)
08.2015 - 04.2016
- Led web and social visual output across multiple channels, setting templates and visual standards to maintain consistency under tight deadlines.
- Coordinated a small design pod , planning weekly work and reviews to support fast turnaround.
- Standardised asset specifications and handoff , reducing rework and improving delivery speed.
Graphic Designer
Mayhem Design & Branding
Malta, MT
03.2015 - 08.2015
- Delivered print and digital assets for marketing campaigns, game launches, and client work across multiple brands.
- Ensured press-ready accuracy and consistency by following brand guidelines and production specs.
Graphic Designer
NetEnt
Malta, MT
09.2014 - 02.2015
- Prepared press-ready and production-ready visuals , following brand guidelines and technical specifications.
- Supported marketing and brand teams with campaign assets, event materials, and digital creatives.
Education
GED -
UX Design Institute
Dublin Ireland05.2020
Bachelor of Arts - Graphic Design & Interactive Media
MCAST Art And Design
Mosta - Malta06.2015
Skills
- Design Systems Architecture & Governance
- Product UX Strategy for Regulated Platforms
- Experimentation Design & Optimisation
- Conversion & Funnel Optimisation
- User Research & Insight Synthesis
- Journey Mapping & Flow Design
- Accessibility by Design (WCAG 22 / WAI-ARIA)
- Cross-functional Product Leadership
- Design Delivery & Execution at Scale
- Prototyping & Interaction Modelling
- Visual & Interface Systems Design
- Team Mentorship & Design Facilitation
Accomplishments
- Supervised team of 13 staff members.
- Resolved product issue through consumer testing.
- Achieved a 50% decrease in design-to-development errors by introducing Tokens Studio to standardise design system architecture.
Languages
English
Native or Bilingual
Maltese
Limited Working
Swedish
Elementary
Certification
- Introduction to Web Accessibility (WAI0.1x), W3Cx (W3C) via edX, 11/25
- CSS Development, W3Schools, 10/23
Timeline
Lead UX/UI Designer
Gentoo Media
08.2022 - Current
Senior UX/UI Designer - Design Systems
Gentoo Media
07.2021 - 08.2022
Senior Product Designer
Gentoo Media
02.2020 - 07.2021
Product Designer
Gaming Innovation Group (GiG)
07.2019 - 02.2020
UX/UI Designer
Nordic Gaming Group
04.2017 - 07.2019
Web Graphic Designer
Nordic Gaming Group
04.2016 - 04.2017
Lead Web Graphic Designer
DigiPops.TV
08.2015 - 04.2016
Graphic Designer
Mayhem Design & Branding
03.2015 - 08.2015
Graphic Designer
NetEnt
09.2014 - 02.2015
GED -
UX Design Institute
Bachelor of Arts - Graphic Design & Interactive Media
MCAST Art And Design