João Mourato
Summary
iGaming specialist with over a decade in the industry. Large experience in several areas of the business with a different problem-solving mindset and approach.
Former professional bettor with extensive knowledge of sportsbook and casino, both from a player and operator's perspective.
Knowledge of SEO optimization tools such as GSC and Ahrefs, with strong experience in creating gambling related content.
Overview
12
12
years of professional experience
Work History
IGaming Content Specialist
Consulting
01.2021 - Current
- Define overall content strategy and conduct thorough research to produce accurate, informative, and relevant industry-related content.
- Briefing other team member and freelance writers, ensuring timely delivery of high-quality articles and blog posts.
- Worked closely with design team to create visually appealing graphics that complemented written content.
- Worked closely with tech team in new features and necessary fixes.
- Research of new partners and assist in negotiations of deals.
Product Manager - Sportsbook
IGaming Platform
09.2023 - 03.2024
- Responsible for integrating a third-party Sportsbook B2B Solution with in-house proprietary platform
- Main reference point for any sportsbook-related features on clients' brands and/or platforms
- Analyze product offerings versus the competition, identify opportunities, and propose product improvements
- Conduct competitor analysis to enhance our sportsbook offerings.
Country Manager / Product Owner
The Rank Group
10.2020 - 05.2022
- Working with legal and regulatory bodies, act as the lead on translating requirements into actions within the team
- To assist with homologation process together with tech team
- Conduct market research and advise on market requirements and illustrate what a best-in-class product looks like
- Work with external agencies on Marketing launch and strategy for brand introduction and positioning
- Work with 3rd party providers, including gaming content suppliers, to negotiate rates, establish and maintain good relationship
- Assist with migration of enracha platform and sportsbook integration together with tech team
- Re-structure of casino lobby and new games integration to improve acquisition and retention of existing players
- Define casino CRM plan and automated journey for new and existing players
- Review of casino bonus strategy and identification of players with abusive pattern
- Work together with design team to define reskin of sportsbook
- Work together with Sportsbook Manager to define risk strategy for the sportsbook.
Product Owner
Nossa Aposta
06.2019 - 10.2020
- Develop the brand strategy and its market positioning
- Management of casino and sportsbook
- Retain customers through several means, such as competitions, campaigns, VIP treatment, communications, customer programs, offers, support, among others
- Reactivate the best possible customers considering their CLTV via several means, such as the ones mentioned in the point above
- Keep the website attractive and updated according to brand strategies
- Collaborate with the affiliate team in order to plan strategies and deals.
Content Writer & Betting Expert
Sportsbook Review
08.2015 - 11.2019
- Creating tennis betting content in English for Sportsbook Review, Bookmakers Review and OddsMarket
- Research and identify relevant topics for engagement with current traffic and SEO acquisition
- Analyze tennis betting markets and look for inefficiencies that might provide valuable betting opportunities.
Sportsbook Manager
Aspire Global
11.2017 - 12.2018
- Responsible for producing and delivering commercial briefs and campaign plans in relation to what is relevant
- Responsible for optimizing cooperation between Marketing and CRM teams to create the best offers and campaigns for our sports customers suitable for local markets
- Responsible for sportsbook sites being updated and maintained through all channels
- Responsible for day to day operation of the sportsbook
- Assist in evaluating and improve new Sportsbook Product functionality and features.
Tennis Betting Advisor - MG Tennis Tipster
Consulting
01.2014 - 09.2017
- Tennis betting expert focused in Asian markets
- Over 2500 plays (100% with Asian Sportsbooks) with 5.24% ROI
- Https://moneyguarantee.blogabet.com/
Tennis Journalist
SteveGTennis
01.2014 - 04.2014
- Tennis Writer for SteveGTennis.com
Tennis Journalist
UbiTennis
01.2013 - 10.2013
- Tennis Writer for Ubitennis.com
Education
Finance -
ISEG - Lisbon School of Economics & Management
01.2014
Physical Education and Sports -
Universidade Lusófona
01.2011
Skills
- Data-driven decision-making
- WordPress experienced
- GSC and Ahrefs experienced
- Content Strategy
- Basic HTML knowledge
- Project management abilities
Languages
Portuguese
English
Spanish
References
Available upon request
Timeline
Product Manager - Sportsbook
IGaming Platform
09.2023 - 03.2024
IGaming Content Specialist
Consulting
01.2021 - Current
Country Manager / Product Owner
The Rank Group
10.2020 - 05.2022
Product Owner
Nossa Aposta
06.2019 - 10.2020
Sportsbook Manager
Aspire Global
11.2017 - 12.2018
Content Writer & Betting Expert
Sportsbook Review
08.2015 - 11.2019
Tennis Betting Advisor - MG Tennis Tipster
Consulting
01.2014 - 09.2017
Tennis Journalist
SteveGTennis
01.2014 - 04.2014
Tennis Journalist
UbiTennis
01.2013 - 10.2013
Finance -
ISEG - Lisbon School of Economics & Management
Physical Education and Sports -
Universidade Lusófona
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