Louise Cachia

TBWA\ANG
Date – Present

As a Senior Brand Leader, I manage a high-performing team and serve as the primary point of contact between team members and company owners, collaborating closely with another senior colleague. My role encompasses a range of strategic and operational responsibilities that drive the agency’s performance and client satisfaction, particularly for our largest account, McDonald's.

Key Responsibilities:

• Team Management: Lead and support a dedicated team, fostering collaboration and communication to ensure project goals are met while acting as the main liaison between the team and ownership.
• Internal Collaboration: Actively participate in management meetings to identify areas for improvement, enhancing the efficiency and overall performance of the agency.
• Client Management: Oversee the McDonald’s account, developing a strong understanding of the client’s business operations to effectively manage and grow the relationship.
• Strategic Development: Collaborate closely with the Marketing Director of McDonald's and client-side teams to devise strategic tactics and campaigns that align with business growth objectives.
• Global Communication: Engage with the wider TBWA global network to ensure the standardization of the Disruption methodology is maintained across all projects.
• Training and Development: Participate in internal training initiatives aimed at improving operational processes and enhancing team capabilities. Completed the TBWA Global Learning Program at The Wright Academy, where I worked with emerging leaders to develop a successful pitch for adidas branding using the NEXT Sprint methodology.
• Team Performance Monitoring: Continuously assess and develop the internal team dedicated to the McDonald’s account, focusing on improving efficiency, quality of output, and overall profitability.
• Budget Planning Assistance: Assist the Marketing Director in the strategic annual budget planning process for media distribution and production, ensuring adherence to global brand expectations.
• Professional Development: Attended two international McDonald's seminars focusing on creative effectiveness and media planning, enhancing my skills and knowledge to better serve the client.
• Supplier Relations: Cultivate and maintain strong relationships with suppliers and media houses to ensure ongoing partnerships that support project success.

Brand Leader and Project Manager for McDonald's and Victim Support Malta at TBWA\ANG, responsible for leading strategic and creative initiatives. Key responsibilities include:

• Confidently communicating and presenting strategic concepts and creative work to senior marketing clients and internal stakeholders.
• Directing and managing day-to-day activities within the client portfolio to ensure smooth operations.
• Managing client expectations at all levels to foster strong relationships and satisfaction.
• Contributing to the development of strategic plans, goals, and objectives for client campaigns, ensuring alignment with marketing KPIs.
• Participating in the implementation of divisional and agency initiatives to drive effectiveness.
• Coordinating operational strategies and activities between creative and executive teams to consistently meet deadlines.
• Upholding global agency and client standards to maintain quality and excellence in deliverables

Office Executive at Gain Changers, responsible for coordinating with advertisers on content creation, performing quality assurance on published materials, and validating domain quality. Supported internal teams with data processing to ensure operational efficiency. Leveraged strong communication and analytical skills to produce high-quality content, report on data insights, and maintain professional standards across all tasks

Marketing Coordinator for Alternative Technologies Ltd., a solar energy company, responsible for achieving monthly, quarterly, and annual marketing goals. In a versatile role that spans multiple digital marketing functions, key responsibilities include:

• Designing and managing visual assets for digital and offline marketing materials, including photography, videography, and merchandising
• Coordinating with outsourced marketing partners and executives to develop and implement new strategies
• Setting up and managing campaigns, gathering insights, and allocating budgets effectively
• Managing and updating the company website and social media channels
• Organizing events, such as educational talks, trade fairs, and sponsored events
• Running sales lead generation campaigns to support business growth

Assisted the head coach in training Sliema ASC’s top-squad swimmers for competitive events, delivering structured sessions focused on technique refinement and performance enhancement. Provided ongoing emotional and psychological support to athletes, both in and out of the water. Managed logistics, including competition entries, and served as a liaison between swimmers and the swimming committee to ensure cohesive communication and support

Taught swimming to children aged 4 to 10, delivering structured sessions tailored to age and skill level. Conducted lessons focused on demonstrating proper techniques, correcting form, and implementing safety protocols. Maintained life-saving equipment to ensure a safe and supportive learning environment

Delivered English language instruction to students of all ages, designing and implementing lesson plans to enhance listening, reading, and writing skills. Developed customized teaching materials and provided personalized feedback through individual and group sessions, assessing student progress and fostering effective learning outcomes.