MAIA MUSCAT FRASER
Mellieha
Summary
Dynamic marketing professional with a proven track record at The Growth Bully, enhancing brand presence through innovative storytelling and strategic social media engagement. Excelled in ads manager optimization and creative content strategy, significantly boosting audience interaction. Skilled in trend analysis and scriptwriting, adept at forging impactful content and partnerships. Demonstrates exceptional campaign coordination and creative problem-solving abilities.
Overview
5
5
years of professional experience
Work History
MARKETING ASSISTANT
THE GROWTH BULLY
07.2024 - Current
- Social Media & Campaign Management: Proficient in Meta Business Manager and Ads Manager, launching and managing online advertising campaigns
- Content Development & Coordination: Created and managed comprehensive content plans while liaising and coordinating with external suppliers
- Script Writing: Wrote engaging scripts for dialogue, narration, and text overlays
- Content Production: Produced unique and visually appealing viral content tailored to social media platforms
- Audience Analysis: Monitored and analyzed audience feedback to refine and improve content quality
- Trend Research: Identified and leveraged emerging social media trends and topics
- Scheduling: Planned and scheduled regular posts to maintain a dynamic online presence
- Collaboration: Partnered with content creators and the brand team to ensure alignment with broader marketing strategies
- Performance Tracking: Tracked and analyzed key metrics, including views, likes, shares, and follower growth
- Content Optimisation: Adjusted and optimised content based on performance data and audience insights
- Project Management: Managed multiple projects and deadlines in a fast-paced environment
- Creative Networking: Built and maintained a network of potential content creators for collaborations
- Ad Development: Designed and scheduled ads across various social media platforms
- Relationship Building: Cultivated long-term partnerships with content creators and influencers
SOCIAL MEDIA EXECUTIVE
LOVIN MALTA
03.2022 - 07.2024
- Managed content upload across social media platforms (Instagram, TikTok, Facebook)
- Designed and posted reactive Instagram posts and stories to engage and inform audiences daily
- Took part in off-site takeovers for native and/or sponsored content
- Conceptualised and produced innovative ways to reach broader audiences on social media
- Represented Lovin Malta as the camera-facing ambassador at events and productions
- Coordinated and created content for Lovin Malta’s Social Media Awards, delivering real-time event coverage through stories and posts
- Hosted “Lovin Island”, a weekly reaction show during Season 2 of Love Island, alongside co-host and Season 1 Islander Andriy John
- Episodes included appearances by Kyle Curmi and Season 1 winner Chelsea Bagnall
- Interviewed Season 2 Islanders as they exited the show and conducted interviews with finalists and winners on the final night of the season
PEOPLE EXPERIENCE ASSISTANT
COMEON! ONLINE CASINO & SPORT
03.2021 - 03.2022
- First line of contact with regard to facilities for the company – dealing with ordering of supplies, handling and dealing with all email queries ensuring all are dealt within an efficient timely manner
- Event organising – from conception to execution, coordinating internal events, planning with external companies, creating event posters and invites
- Social media – planning, creating and posting content on the company social media platforms
- Handling the onboarding of new joiners ensuring they have what they require and taking forward any issues to be actioned
- Recording and tracking company logistics such as company inventory, new joiners, relocations of staff, invoices etc
- Booking of all flights and accommodation for employees
- First point of contact for external visitors to the company as well as employees
- Sole responsibility for the procurement of the office vending machines, contacting of suppliers, negotiation of costs and contracts
- Built a good working relationship with the key provider, thus ensuring the best most cost-effective service within budget
- Event planning – organised several in house classes such as Zumba for staff, vegan cooking class etc
FREELANCER
FREEHOUR
02.2020 - 05.2020
- Social media creator and campaign implementor across all social media platforms
- On-camera, creative role
Education
MATRICULATION CERTIFICATION COURSE - English, Marketing & Sociology, Psychology
ST MARTINS COLLEGE
Swatar01.2020
JUNIOR AND SECONDARY EDUCATION - English language, English literature, Mathematics, Art, Biology & ECDL
SAN ANTON SCHOOL
MGARR01.2017
Skills
- Innovative Storytelling Techniques
- Skilled in Ads Manager Optimization
- Creative Content Strategy
- Social Media Engagement
- Campaign Coordination
- Scriptwriting and ad copywriting
- Trend Analysis
Personal Information
Nationality: Maltese British
Activities
I have a passion for creating engaging social content. I also create content for various brands, including jewelry, phone cases, food and restaurants, and clothing brands such as Levi’s. Additionally, I have experience in modeling, which has enhanced my ability to work in creative and visual projects.
Timeline
MARKETING ASSISTANT
THE GROWTH BULLY
07.2024 - Current
SOCIAL MEDIA EXECUTIVE
LOVIN MALTA
03.2022 - 07.2024
PEOPLE EXPERIENCE ASSISTANT
COMEON! ONLINE CASINO & SPORT
03.2021 - 03.2022
FREELANCER
FREEHOUR
02.2020 - 05.2020
MATRICULATION CERTIFICATION COURSE - English, Marketing & Sociology, Psychology
ST MARTINS COLLEGE
JUNIOR AND SECONDARY EDUCATION - English language, English literature, Mathematics, Art, Biology & ECDL
SAN ANTON SCHOOL