Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Makayla Sanders

Missoula

Summary

Detail-oriented and data-driven Paid Media Associate specializing in the management of optimization and creation of paid advertising campaigns. Proficient in leveraging Google Ads, Facebook Ads Manager, and LinkedIn Advertising to enhance brand visibility and achieve marketing objectives. Demonstrated ability to analyze campaign performance data, make informed adjustments, and collaborate effectively with cross-functional teams. Committed to employing best practices in digital advertising and staying abreast of the latest industry trends and technologies.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Paid Media Associate

Deloitte
01.2024 - Current
  • Advise on Paid Social, programmatic display, native, in-stream video, CTV and audio, and SEM campaigns across LinkedIn, Google, and other major social media and search engine platforms adhering to channel best practices, and assisting in the execution of campaign programs
  • Research new publishers and vendors to expand our campaign offerings with a network of trusted publications (including sponsored-content, topic ownership, display buys, and lead generation offerings)
  • Collaborate cross-functionally with marketers, strategists, data storytellers, account managers, and creative colleagues to drive campaigns that align with stakeholder goals and drive business impact
  • Work with marketers to determine audience segmentation and identify buyer personas to inform compelling content strategies and end-user experiences aligned to the buyer journey
  • Build and maintain reporting dashboards for campaigns
  • Routinely audit performance from a holistic and division-level perspective to maintain internal benchmarks

Social Media Manager

Orangetheory Fitness
09.2023 - 05.2024
  • Curated diverse range of content, from informative blog posts to engaging videos, to cater to different audience preferences
  • Optimized posting schedules based on platform-specific analytics to maximize content visibility
  • Implemented content calendar to ensure timely and organized posting across all channels
  • Managed multiple social media platforms, ensuring consistent and impactful brand messaging
  • Monitored social media trends to keep brand's content relevant and engaging
  • Negotiated partnerships with other brands for co-promotional activities, expanding audience reach
  • Developed targeted advertising campaigns, driving website traffic and generating leads

Media Coordinator

PartnersCreative
08.2023 - 01.2024
  • Provide support in the design and implementation of multi-channel campaigns for effective lead generation and engagement of targeted contacts
  • Research and investigate new opportunities to expand and elevate campaign strategies
  • Review reporting dashboards for campaigns that provide performance visibility to stakeholders
  • Assess and analyze campaign performance. Identify drivers or detractors of campaign performance and create actionable next steps for optimization

Marketing Intern

Young Innovations
05.2022 - 08.2022
  • Contributed to the development and implementation of email marketing campaigns utilizing HubSpot, design, and performance tracking for a dental audience
  • Conducted a comprehensive competitive analysis on a product launch for orthodontic treatment, utilizing research and analytical skills to identify industry trends, market opportunities, and potential threats to company growth
  • Managed and processed orders for dental tools, providing exceptional customer service to dentists and dental professionals. Utilized specialized software and tools to enter and process orders, ensuring accuracy and timely delivery

Education

Bachelor of Science - Marketing

The University of Montana
Missoula, Montana
05.2023

Skills

  • Microsoft Excel
  • Microsoft Teams
  • Microsoft OneNote
  • Microsoft Planner
  • Data analysis
  • Research proficiency
  • Webvantage (agency software)
  • Detail-oriented

Certification

  • Google Analytics Certification, Google, 2023
  • LinkedIn Marketing Fundamentals Certification LinkedIn, 2023
  • Amazon Ad Server Certification, Amazon Ads, 2023
  • Display and Video 360, Google, 2023


Timeline

Paid Media Associate

Deloitte
01.2024 - Current

Social Media Manager

Orangetheory Fitness
09.2023 - 05.2024

Media Coordinator

PartnersCreative
08.2023 - 01.2024

Marketing Intern

Young Innovations
05.2022 - 08.2022

Bachelor of Science - Marketing

The University of Montana

Similar Profiles

CREATE PROFILE
Makayla Sanders