Marcela Borda

I worked hand in hand with manufacturers such as Fortinet, Radware, Infoblox, Avaya, Ruckus, Extreme, among others.

I prepared quotations for each of the vendors, both hardware and software, accurately calculating profit margins, nationalization percentages, and additional costs necessary to ensure sales profitability.

Quoting and tracking support renewals and staying informed about the expiration dates.

Together with the marketing department, we organized and executed events, inviting business partners to inform them about new technology trends and to build loyalty with our products.

Training business partners on the incentive program proposed by the brand.
Supporting partners in licensing, training, and certification support for various IBM software products.
Quoting support renewals and staying informed about the expiration dates of each client's cloud subscriptions
Updating partners on portfolio announcement changes, memberships, competencies, and other PartnerWorld program matters.
Weekly reporting of forecast and pipeline to the manufacturer and Unit Management.
Planning and executing demand generation activities to drive sales of software and/or cloud services.

Achieving sales and profitability objectives.
Managing the brand's commercial processes, supporting business partners.
Handling the relationship with BDRs (Sales Specialists) within IBM.
Weekly reporting of forecast and pipeline to the manufacturer and Unit Management.
Internally managing commercial activities for deal closure, purchase orders, credits, financing, and support in proposal presentations for public tenders.
Planning and executing demand generation activities.