Melissa Kostelecky
Belgrade
Summary
Dynamic leader with a proven track record at Best Western Plus GranTree Inn, excelling in sales coaching and strategic planning. Achieved significant market share growth through innovative marketing strategies and strong client relationships. Skilled in CRM software and fostering team development, I consistently exceed sales targets by leveraging industry insights and partnership development.
Overview
24
24
years of professional experience
Work History
Director of Sales and Marketing
Best Western Plus GranTree Inn
05.2017 - Current
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
- Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
- Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
- Aligned Sales and Marketing teams under common goals to ensure consistent messaging throughout all materials and touchpoints with customers.
- Conducted market research to identify potential areas of growth for future product development initiatives.
- Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
- Evaluated customer feedback and market data to refine product offerings, enabling a more tailored approach to client needs.
- Cultivated long-term partnerships with key industry influencers, strengthening the company''s credibility in the marketplace.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Utilized CRM software to track sales progression and communicate project needs.
- Conducted market research to identify customer needs and preferences.
- Built relationships with customers and community to establish long-term business growth.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Facilitated regular communication between Sales and Marketing teams to ensure seamless collaboration on campaigns and client outreach efforts.
- Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
- Managed sales promotions and marketing strategies on major social media sites.
- Optimized digital marketing efforts through SEO improvements, PPC campaigns, email marketing initiatives, resulting in increased web traffic and lead generation.
- Managed accounts to retain existing relationships and grow share of business.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Facilitated business by implementing practical networking techniques.
- Prepared sales presentations for clients showing success and credibility of products.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
Branch Manager
Enterprise Rent-A-Car
10.2000 - 10.2016
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Maintained friendly and professional customer interactions.
- Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
- Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
- Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
- Strengthened relationships with key clients, securing long-term partnerships and driving revenue growth.
- Collaborated with senior leadership on strategic planning initiatives to align branch objectives with corporate goals.
- Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
- Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
- Assessed employee performance and developed improvement plans.
- Engaged employees in business processes with positive motivational techniques.
- Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Complied with regulatory guidelines and requirements.
- Ensured regulatory compliance through diligent adherence to industry standards, guidelines, and company policies.
- Consulted customers to boost product sales and services.
Education
Business Diploma
Anaconda Job Corps
Anaconda, MT04.1999
Skills
- Sales coaching
- Pricing strategy
- Partnership development
- Sales presentations
- Sales training
- Mobile marketing
- Referral marketing
- Advertising campaigns
- E-commerce strategy
- Print advertising
- Customer segmentation
- Sales pipeline management
- CRM software proficiency
- Channel management
- Trade show management
- Demand generation
- Marketing plan development
- Sales performance
- Budget development
- Strategic planning
- Trade show coordination
- Social media advertising
- Sales targeting
- Goal setting and achievement
- Review of contracts
- Marketing strategy development
- Networking events
- Customer service
- Sales reporting
- Client base retention
- New business development
- Customer complaint resolution
- Sales tracking
- Sales quota management
- Operations management
- Sales program coordination
Accomplishments
- Supervised team of 3 office and 20 banquet staff members at GranTree and up to 70 employees at Enterprise Rent A Car
Sales and Marketing Person of the Year 2023
Hotels across the state of Montana vote yearly based on feedback of previous clients that enter their hotel, or personal dealings with myself.
Timeline
Director of Sales and Marketing
Best Western Plus GranTree Inn
05.2017 - Current
Branch Manager
Enterprise Rent-A-Car
10.2000 - 10.2016
Business Diploma
Anaconda Job Corps
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