Mikea Casha
Summary
Qualified Digital Marketing Expert with a solid background in digital marketing strategy and ad campaign execution. Developed and managed multiple successful marketing initiatives, leading to enhanced brand visibility and customer engagement.
I work with startups and small businesses who have little to no digital presence to help scale their business to generate more profits by implementing a tailor made digital marketing strategy.
Through extensive research I am able to define a businesses needs and objectives to determine the best marketing strategy necessary to meet objectives. Relevant KPIs will be measured and reported to make sure that objectives are met and to increase return on ad spend.
Overview
8
8
years of professional experience
4
4
Certifications
Work History
Digital Marketing Freelancing
Upwork.com
06.2022 - Current
- Ad Campaigns: Created and managed PPC campaigns using Google and Meta Ads to generate awareness, consideration and action among target audience.
- KPIs: Set objective based KPIs and monitored metrics to measure success of marketing efforts.
- Content Marketing: Creation, editing and publishing content posts on Instagram and Facebook around 4 to 5 times a week.
- Website Development: Optimized Landing Pages using Wordpress and Elementor.
Payments Analyst
Arringo
03.2021 - Current
- Customer Satisfaction: Provide excellent customer service by addressing inquiries related to payments processing and resolving issues promptly to ensure client satisfaction.
- High-volume Transaction Processing: Perform account checks and analyze CRM data to ensure safe, accurate and timely completion of withdrawals.
- Process Automation: Reduced manual workload by automating repetitive tasks using advanced software tools, increasing overall productivity.
- Email Marketing: Build email campaigns to communicate important information about the payment process, changes in policies, and troubleshooting tips, reducing received payment emails by 20%.
- Influencing CRO: Analyze customer behaviors to help increase conversions.
Rental Estate Agent
Engel & Voelkers
10.2018 - 03.2021
- Facebook Posts: 3 to 6 posts daily of rental property listings at reasonable prices to attract potential leads organically.
- Meta Ads: Running awareness and lead generation campaigns to find high quality leads and new property listings.
- Farming Listings: Obtaining new property listings leads through various channels such as social media, online marketplaces and local networking. All listings are checked in person, photographed and documented into the company's database.
- Lease Agreements: Amending lease agreement to satisfy both parties.
- Task and Appointment Organization: Using Excel and Google Calendar to keep track of signed agreements, renewals, commissions earned and scheduled callbacks once a signed contract expires to retain tenant and owner.
Telesales Representative
Go Plc
07.2017 - 07.2018
- Inbound Calls: Answering inbound telephone calls from interested customers to persuasively discuss offerings.
- Increased Sales: Effectively identifying customer needs and presenting tailored solutions.
- Overcoming Objections: Using friendly, persuasive strategies to overcome objections and upsell products.
- Appointment Tracking: Keeping track of commission earned, signed agreements, installation dates, renewal dates, callbacks and contact details on Excel and Google Calendar.
- Targets: Consistently exceeding monthly KPIs targets by 10 to 20%.
Education
Certified Digital Marketing Expert -
Digital Marketing Institute
Ireland 07.2023 - 10.2024
Adobe Certified Professional in Visual Design -
ICE Malta
Zebbug03-2024
Professional Diploma In Digital Marketing -
Digital Marketing Institute
Ireland06-2023
Property Agents Award -
Idea College
Mosta, Malta 02.2020 - 05.2020
Skills
- Digital Marketing Research and Strategy
- Social Media Marketing
- Google Ads Meta Ads
- Google Analytics Search Console Tag Manager
- Photoshop Illustrator Indesign
- Wordpress
- HTML CSS Javascript
Certification
- Get Started using Google Analytics (GA4) - NOVEMBER 2024
Timeline
Certified Digital Marketing Expert -
Digital Marketing Institute
07.2023 - 10.2024
Digital Marketing Freelancing
Upwork.com
06.2022 - Current
Payments Analyst
Arringo
03.2021 - Current
Property Agents Award -
Idea College
02.2020 - 05.2020
Rental Estate Agent
Engel & Voelkers
10.2018 - 03.2021
Telesales Representative
Go Plc
07.2017 - 07.2018
Adobe Certified Professional in Visual Design -
ICE Malta
Professional Diploma In Digital Marketing -
Digital Marketing Institute
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