Paul Vassallo

Brands: National Lottery, IZIBET, Dragonara Casino

• Analyzed social media trends to optimize posting schedules and maximize audience engagement.
• Crafted compelling copy for social posts that resonated with target audiences, generating shares and comments.
• Collaborated with marketing team members for cohesive branding across all digital platforms.
• Managed company profiles on various platforms, ensuring consistent messaging and visual branding.

Brands: National Lottery, IZIBET, Dragonara Casino

• Implemented search engine optimization strategies and keyword research.
• Launched personalized email and push notification marketing campaigns tailored to individual preferences and behaviors.
• Grew social media following with strategic and engaging content curation.
• Planned and executed web, SMS, SEO marketing, and paid advertising campaigns.

Brands: NISSAN, Suzuki, RSC Scooters, Mizzi Motors

• Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
• Managed paid advertising campaigns on social media channels.
• Enhanced user experience on the company website through strategic design updates and content improvements.

Brands: MagicCraft, JamesCryptoGuru, ChatGod.ai

• Developed and implemented comprehensive digital advertising strategies across social media channels.
• Researched and analyzed market trends and target audience demographics to optimize ad placement on programmatic and social media channels.
• Managed ad budgets, and compiled reports on campaign performance and ongoing strategy.

Brands: SiGMA, AIBC, MedTech, AGS

• Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors through the HubSpot platform.
• Planned and executed web, database marketing, and social media advertising campaigns.
• Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
• Streamlined marketing automation processes, resulting in increased efficiency and reduced costs.
• Developed and managed YouTube, Anchor, and Spotify accounts for promotion and media placement.

Brands: Fino, Chateau d'Ax, Forma La Cucina

• Contributed to an overarching rebranding of the Fino brand design and promotion.
• Planned and executed paid ad strategies across Google, Facebook, and LinkedIn ad accounts.
• Developed and maintained content for YouTube channel.
• Researched and executed monthly newsletter and mailshot campaigns through the Mailchimp platform.

• Negotiated agreements with external partners to secure high-quality internships at competitive rates.
• Improved the quality of internships by providing ongoing support to interns in their professional development journey.

• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.

• Skylark School of English, Malta
• IELS, Malta
• LAL, Malta
• ESE, Malta
• TLI Europe, Scotland
• Alpha School of English, Malta