Portia Dourado

Influencing digital landscapes across Southern Europe and Africa, I drive operational excellence as owner of digital business unit. Operating as both Project Sponsor and Product Owner, I lead end-to-end project management, define budgets, and manage P&L, ensuring profitability and sustained growth in diverse markets.

· Business-Centric Vision: Orchestrating profitability and operational success.

· Project Management Excellence: Guiding end-to-end projects, defining budgets, and managing P&L.

· Vendor Partnerships: Directing optimal partnerships for business expansion and e-Commerce projects.

· Resource Optimization: Defining and optimizing resources, through hiring and onboarding.

· On-site Support: Providing hands-on support for launches and addressing issues.

· Cross-Functional Collaboration: Managing resources for seamless e-Commerce launches.

· Strategic Planning: Contributing to business cases, feasibility studies, and strategic planning.

As the overseer of PUMA's eCommerce logistics, customer service, payment, and integrations, I directed key projects and processes, ensuring a robust structure for aggressive growth. My role, encompassing P&L management, budget oversight, and acting as both Project Manager and Product Owner, centered on elevating the digital experience and driving operational excellence. This multifaceted approach played a pivotal role in achieving a remarkable 10x sales growth (YOY) while maintaining stable and healthy KPIs.

· Successfully led PUMA.com's global launch, steering cross-functional teams at local, LATAM and Global levels.

· Introduced new payment methods, boosting net sales and reducing OPEX.

· Implemented an automated return solution, decreasing customer service inquiries and return lead times.

· Orchestrated major UX improvements and automated product registration, enhancing operational efficiency.

· Achieved substantial improvements in last-mile lead time and freight costs through strategic partnerships.

· Acted as both Project Manager and Product Owner, showcasing operational excellence for a 10x sales growth YoY.

· Reduced customer service inquiries by 40% through strategic automations.

· Featured speaker at the annual LATAM eCommerce Summit, presenting on 'eCommerce Operations Best Practices.'

• In this role, I optimized processes and budgets, strategically balancing margin and sales across four marketplaces
• Achieved significant ROI boost through paid media optimization and assertive assortment per channels
• Implemented omnichannel solutions, customer service overhaul, and operational streamlining for sustained success.

• In this role, a leading importer and distributor in the kitchenware sector, I specialized in creating tailored solutions for clients to facilitate seamless e-commerce operations.
• This involved translating unique demands to my team and delivering customized products that precisely met their requirements.

• E-commerce operation management 5+ years, being responsible for tangible revenue growth, digital presence, and store chain profitability
• New e-commerce platform implementation which raised the operation income in 30% and reduced supply chain time considerably
• Marketplace implementation; Wedding Gift List: conception, implementation and management; SEO strategies implementation CRM: Customer segmentation and targeting-oriented programs
• Growth of revenue and profitability: eCommerce as the most profitable store of the group; Reduction of cost of frauds to zero with internal team

• Promoted from intern to Marketing Analyst at Yoi Comercial within one year
• Led brand communication for the retail division, collaborating directly with related teams.

• As a graphic designer intern on a wholesale’s company on kitchenware, I could support closely product development cycle from its creation until being on retailer’s shelves.
• Promoted company's events by designing marketing materials such as posters, digital invites and brochures.