Roberta Nicholls
Pieta
Summary
Accomplished iGaming executive with over a decade of successful experience in sales leadership, business development, and strategic operations. Proficient in driving global sales and negotiations, with a focus on European and international markets. Skilled in formulating and executing commercial strategies, expanding market presence, and cultivating high-level partnerships within the gaming industry. Proven ability to collaborate with C-level executives to achieve sustainable business growth and market expansion. Demonstrates leadership, adaptability, and a talent for scaling businesses in fast-paced, growth-oriented environments.
Overview
20
20
years of professional experience
7
7
Languages
Work History
Head of Sales / Ops / Account Management
Openbox Gaming
09.2021 - Current
- Company Overview: Aggregator Platform
- As the first employee at Openbox Gaming, I led the creation and growth of the company, building it from the ground up. I developed and implemented operational frameworks, supplier onboarding, contract negotiations, and strategic sales initiatives, driving significant growth in the iGaming sector.
- Spearheaded the development of strategic partnerships with key iGaming operators and suppliers.
- Managed the company's growth and operational scaling, overseeing business development, account management, and compliance functions.
- Played a key role in launching and growing Openbox Gaming across multiple international markets, leading to expansion in EMEA, APAC, and other regions.
- Acted as de facto COO, overseeing all aspects of operations and sales while managing cross-functional teams.
- Aggregator Platform
Head of Sales / Ops / Account Management
Boldplay
09.2024 - Current
- Following the acquisition of Boldplay by Openbox Gaming, I took on a multi-functional leadership role, stabilizing operations and strengthening relationships with key clients across various international markets.
- Oversaw the integration and operational management of Boldplay's 7 gaming licenses across multiple jurisdictions (Gibraltar, UK, Malta, Michigan, Romania, Buenos Aires, and Peru).
- Worked closely with global partners to expand into emerging markets, including Brazil and Sweden, while ensuring compliance with regulatory requirements.
- Led a small, growing team in sales and account management, driving performance and market alignment.
Real Estate Entrepreneur
QuickLets
12.2016 - 09.2023
- Founded and managed a successful real estate business, gaining expertise in client relationship management, property acquisition, sales strategy, and business operations. Applied these skills to drive growth in the iGaming sector.
Operations & Compliance Executive
Condor Gaming
07.2020 - 09.2021
- Oversaw the operations and compliance functions at Condor Gaming, ensuring smooth operational processes and alignment with regulatory standards across various markets.
- Streamlined operational processes, improving efficiency across multiple departments.
- Contributed to the success of data-driven marketing strategies that led to increased client engagement.
Key Sales & Account Management Executive
SiGMA
11.2018 - 01.2020
- Managed key accounts and drove business development through strategic networking and event participation, contributing to SiGMA's position as a leading iGaming event in the industry.
- Increased client acquisition by 30% through effective networking and sales strategies.
- Represented SiGMA at major international events, driving brand recognition and business opportunities.
Risk Advisory Senior Consultant
EY (Ernst & Young)
03.2014 - 01.2016
- Led large teams at EY, advising clients on risk management, business development, and operational efficiency. This role strengthened my strategic thinking and my ability to develop and implement growth-focused initiatives.
- Delivered strategic initiatives that improved clients' operational efficiency and contributed to their growth.
- Managed cross-functional teams to ensure the successful implementation of risk management strategies.
Director of Internal Audit (Contractor)
08.2010 - 02.2014
- Led internal audits for several organizations, focusing on risk assessment, compliance, and operational improvements. This role helped me refine my ability to manage complex operations and mitigate risks.
- Led audits that resulted in improved operational efficiency and compliance.
- Developed and implemented risk management strategies to enhance company operations.
Re-Insurance Accountant
Munich Re
04.2009 - 07.2010
- Managed reinsurance accounting operations, ensuring accurate financial reporting and compliance with regulatory standards. Collaborated with underwriting and claims teams to reconcile accounts and support audits related to reinsurance transactions.
- Ensured accuracy in reinsurance account reconciliation.
- Contributed to streamlined reporting processes.
Senior Audit & Assurance Advisor
Deloitte
10.2005 - 02.2008
- Led multiple audits, working closely with clients across various sectors. Focused on identifying risks, improving processes, and enhancing operational efficiencies. Developed key financial reports and risk management frameworks for clients.
- Led audit teams on large-scale client projects, identifying critical business risks and providing valuable recommendations.
- Contributed to the development of audit strategies that improved client compliance and operational efficiency.
- Built long-term relationships with clients, providing high-level strategic advice on financial management and business growth.
Education
Certified Internal Auditor (CIA) -
The Institute of Internal Auditors
Association of Chartered Certified Accountants -
(ACCA)
Certified Public Accountant (CPA) - undefined
The Accountancy Board
Timeline
Head of Sales / Ops / Account Management
Boldplay
09.2024 - Current
Head of Sales / Ops / Account Management
Openbox Gaming
09.2021 - Current
Operations & Compliance Executive
Condor Gaming
07.2020 - 09.2021
Key Sales & Account Management Executive
SiGMA
11.2018 - 01.2020
Real Estate Entrepreneur
QuickLets
12.2016 - 09.2023
Risk Advisory Senior Consultant
EY (Ernst & Young)
03.2014 - 01.2016
Director of Internal Audit (Contractor)
08.2010 - 02.2014
Re-Insurance Accountant
Munich Re
04.2009 - 07.2010
Senior Audit & Assurance Advisor
Deloitte
10.2005 - 02.2008
Certified Public Accountant (CPA) - undefined
The Accountancy Board
Certified Internal Auditor (CIA) -
The Institute of Internal Auditors
Association of Chartered Certified Accountants -
(ACCA)
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