Ryan Rapa
Naxxar
Summary
Communications and Public relations professional with robust experience in strategic communication, media relations, and brand management. Strong focus on team collaboration and achieving results. Skilled in crisis management, content creation, and digital marketing. Known for adaptability and reliability in dynamic environments.
Overview
16
16
years of professional experience
Work History
Head of Communications and Public Relations
Enemalta P.l.c
11.2023 - Current
- Launched successful social media campaigns that drove follower growth and improved brand awareness online.
- Cultivated strong relationships with media outlets and influencers, increasing positive press coverage.
- Spearheaded crisis management efforts, mitigating potential damage to company reputation.
- Directed the creation of promotional materials, supporting sales efforts and product launches.
- Managed public relations initiatives, fostering a positive corporate image among stakeholders.
- Boosted brand visibility by developing and implementing comprehensive communication strategies.
- Streamlined internal communications for enhanced collaboration and productivity within the organization.
- Supported executive leadership with strategic counsel on communication matters impacting the business.
- Managed budgets for multiple projects simultaneously while ensuring cost-effective results delivery.
- Developed crisis management plans, preparing the organization to effectively handle unexpected events or issues affecting public perception.
- Coordinated with design and media teams to develop high-quality creative assets.
- Wrote and distributed press releases to increase brand visibility.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Sales and Design Consultant (Part-time)
Poltronesofa
01.2018 - 12.2024
- Liaised with customers to determine needs and provide recommendations.
- Prepared quotes with accurate and competitive pricing to drive conversion.
- Shared comprehensive brand and product knowledge to maximise sales.
- Secured long-term accounts, providing recommendations to promote brand effectiveness and product benefits.
- Presented products with polished demonstrations highlighting functions, usability, and unique selling points to help close sales.
- Maintained extensive knowledge of product range to knowledgeably answer customer queries and deliver professional presentations.
- Exceeded monthly and yearly targets.
Campaign Officer
Ministry for Tourism
01.2014 - 11.2023
- Successfully organised impactful events to increase campaign awareness among new audiences.
- Coordinated monitoring, evaluation and learning for campaign projects to improve future results.
- Developed professional relationships and networking opportunities.
- Conducted public opinion research to obtain vital information for promotional campaigns.
- Coordinated and supervised marketing strategies and channels, maintaining a consistent online presence throughout campaigns.
- Coordinated and managed internal communications on campaign projects.
- Attended events to ensure all operations, processes and activities ran smoothly, rectifying issues as they occurred without difficulty.
- Led staff and external agencies to develop promotions, manage trade shows, purchase media, provide creative services and conduct PR.
- Supported senior leadership by continuously identifying opportunities for new marketing campaigns.
- Managed new product and content releases, from planning to implementation and post campaign reviews.
- Created marketing campaigns using social media strategies.
- Developed financial and business forecasts for strategic planning.
- Monitored costs, timescales and resources used to achieve project success.
- Forms part of the Director General's team in nation-wide events and PR.
Sales and marketing assistant
B4 Group
01.2009 - 01.2014
- Taking care of all sales in furniture department Organising trade fair events
- Taking care of advertising campaigns and coming up with ideas to boost sales
- Took care of marketing for the company - including advertising, marketing campaigns, sales goals, motivating sales team to increase sales and coming up with ideas to boost sales.
- Consistently reached sales targets through diligent in-person sales and regular contact with existing customer base.
- Represented company at trade shows and industry events, establishing contact with customers and developing sales leads.
- Executed complete sales cycle process from prospecting through contract negotiations and closings.
Education
O-Levels -
Matsec
Follow up program to national procurement -
Institute for Public Service
2019
Evaluators for e-tenders -
Institute for Public Service
2018
National Public Procurement Regulations -
Institute for Public Service
2018
Higher Diploma - Marketing and Sales Management
University Of Malta
2014
A-Levels -
University Of Malta
2008
Skills
- Event planning and execution
- Team-orientated mentality
- Innovative and creative
- Customer service orientated
- Product launches
- Sales pipeline management
- Media relations
- Established track record of exceptional sales results
- Social media savvy
- Consultative selling
- Key account management
Languages
Maltese
First Language
English
Proficient
C2
Timeline
Head of Communications and Public Relations
Enemalta P.l.c
11.2023 - Current
Sales and Design Consultant (Part-time)
Poltronesofa
01.2018 - 12.2024
Campaign Officer
Ministry for Tourism
01.2014 - 11.2023
Sales and marketing assistant
B4 Group
01.2009 - 01.2014
Follow up program to national procurement -
Institute for Public Service
Evaluators for e-tenders -
Institute for Public Service
National Public Procurement Regulations -
Institute for Public Service
Higher Diploma - Marketing and Sales Management
University Of Malta
A-Levels -
University Of Malta
O-Levels -
Matsec
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