Sacha Kinser

Responsible for setting the agency's vision, mission, and long-term strategy, while managing day-to-day operations, financial health, and client satisfaction. I drive business growth through market research, client acquisition, and branding, as well as overseeing content creation, team development, and maintaining a competitive edge in the industry.

ACHIEVEMENTS

• Developing agency’s vision and mission by setting direction and goals.
• Defining business strategy through creating long-term strategies for growth, market positioning, and competitive advantage.
• Conducting market research to identify market trends, client needs, and emerging opportunities.
• Identifying and securing new clients through networking, outreach, and partnerships.
• Cultivating strong relationships with clients, understanding their needs, and ensuring their satisfaction.
• Managing client contracts, pricing strategies, and service agreements.
• Managing day-to-day operations, including project management, resource allocation, and workflow optimization.
• Developing and managing budgets, forecasting revenue, and ensuring financial health and profitability.
• Hiring, training, and developing talent, as well as fostering positive work culture.
• Crafting content strategies that align with client goals and deliver measurable results.
• Leading the creative process, including content creation, design, and media production.
• Ensuring all content meets our quality standards and adheres to client brand guidelines.
• Building brand identity, including online presence, marketing materials, and reputation.
• Developing and executing marketing campaigns to promote services and attract new clients.
• Leading onboarding process for new clients, setting expectations, and defining project scopes.
• Overseeing client accounts to ensure projects are delivered on time, within budget, and to client’s satisfaction.
• Keeping up with industry trends, emerging technologies, and best practices in content marketing.
• Continuously exploring new ideas, tools, and methods to enhance offerings and stay competitive.
• Ensuring operations within legal and ethical guidelines, including intellectual property rights and data protection laws.
• Developing and implementing plans to handle potential crises, such as client disputes or project failures.
• Building strong network of industry contacts, attending conferences, and participating in relevant events.
• Building public image, handling media inquiries, and positioning us as a thought leader in the content marketing space.

Developed and executed comprehensive content strategies, utilizing analytics to drive data-driven decisions for content planning and optimization. Led content creation, distribution, and management efforts, collaborating with other departments, ensuring high-quality content production, and aligning content with SEO best practices to enhance brand, reputation, and growth.

ACHIEVEMENTS

• Ensured production of high-quality, engaging, and relevant content that resonated effectively with target audience and upheld brand standards.
• Created comprehensive content guidelines and best practices to ensure consistency, compliance, and quality across all teams.
• Tracked and evaluated performance of content initiatives using KPIs and data-driven insights to make informed decisions and improvements.
• Worked collaboratively with other departments to ensure content supported broader organizational goals and initiatives.
• Kept department up-to-date with industry trends, emerging technologies, and content marketing innovations to maintain competitive and innovative approach.
• Developed and implemented long-term strategic content plans that aligned with evolving needs of the company and its audiences.
• Effectively guided teams through challenging micromanagement environment by fostering autonomy, setting clear expectations, and encouraging supportive and collaborative work culture.

Shaped the company's content-driven initiatives to maintain a competitive edge in the market through developing and executing comprehensive content strategies. Led content creation, distribution, and management efforts, while collaborating with other departments, and overseeing content quality and performance. Ensured that content contributed to each website's brand, reputation, and growth.

ACHIEVEMENTS

• Curated various content strategies and brand guidelines in alignment with company objectives, ensuring that content served as a valuable asset for the business.
• Grew, led, and managed diverse teams of content professionals to execute content strategies effectively.
• Ensured creation of high-quality, engaging, and relevant content that resonated with target audiences and upheld brand standards.
• Established content guidelines, standards, and best practices to maintain consistency, compliance, and quality across all content assets.
• Monitored and analyzed performance of content initiatives using KPI's and data-driven insights to make informed decisions and optimizations.
• Collaborated with other departments to ensure that content supports broader organizational goals and initiatives.
• Ensured department stayed updated with industry trends, emerging technologies, and content marketing innovations to keep the company competitive and innovative in its content approach.
• Developed strategic long-term content strategies and plans that align with evolving needs of the company and its audience.
• Identified and addressed potential legal and compliance issues, and implemented crisis management strategies when necessary.

Planned, executed, and managed SEO content strategies across multiple websites and markets, ensuring alignment, quality, and optimization, while driving engagement and conversions. Provided training and guidance for effective communications, crisis management, and media relations to deliver impactful results aligned with business goals.

ACHIEVEMENTS

• Successfully planned and executed SEO Content strategies across 80 casino and betting affiliation websites within 41 markets.
• Drove all organic content initiatives across multiple markets and websites, which helped to drive engagement, conversions, retention, and positive customer feedback.
• Ensured all content was aligned with our strategies, consistent in terms of style, quality, and tone of voice, and optimised for search and user experience - regularly reassessing to stay on top of Google's regular algo updates.
• Accurately planned yearly budgets and ensured there was sufficient staffing and/or outsourcing to meet demand for more than 100 employees, including 19 line managers - which consisted of 46% of the company.
• Comprehensively outlined content strategies that support and extend sales, product, and marketing goals.
• Efficiently utilised Looker, GSC, GA, and Google Sheets to regularly report on performance, forecasts, foreseen risks, incidents, and exceptions.
• Worked closely with our BI Team to evaluate content through data and analytics, taking relevant action based on results.
• Coordinated tasks with multiple departments, ensuring that content, graphics, and video were delivered with desired quality in a timely manner.
• Analysed market trends, regulations, compliance, and competitors to ensure all websites were high-performing, in regard to web traffic and conversions while remaining compliant in every market where we operated.
• Mentored and taught in-house employees strategies for successful internal and external communications.
• Conducted effective training for company managers on content marketing techniques.

Oversaw content production, distribution, and operations, while optimizing workflows, managing teams, maintaining partnerships, and driving success in digital platforms.

ACHIEVEMENTS

• Established positive and effective communication among staff and company leadership, reducing miscommunications, and missed deadlines.
• Identified and resolved unauthorised, unsafe, or ineffective practices.
• Established and implemented frameworks and JIRA workflows that enabled seamless execution of content requests across multiple projects to boost long-term business success and increase profit levels, resulting in elimination of missed deadlines due to misunderstood priorities.
• Set, enforced, and optimised internal policies to maintain responsiveness to demands.
• Drove and developed operational processes around content management for all sites.
• Defined requirements and efficiently prioritised completion of tasks according to impactful business objectives for all content-related activities.
• Implemented measures to align Content Teams with content strategy and brands' tone of voice, ensuring successful execution.
• Ensured all monthly content plans had attainable deadlines which were met consistently.
• Guided teams, forecasted requirements, and constantly worked towards aligning Content teams to core business objectives.
• Successfully planned and coordinated all projects in Content Teams (ie Content projects, Design Projects, Video projects, marketing campaigns, etc.)
• Cross-collaborated with various teams to streamline workflow and improve efficiency and quality of content.
• Maintained consistent communication with Content Agencies, delivering feedback and ensuring cost-effective, quality content and timely deliveries.
• Created communication channels between multiple departments to ease communication and improve workflow.
• Successfully carried out recruitment process for all Content teams.
• Regularly met and devised timelines with web developers, product managers, and designers to drive site improvements.
• Measured efficiency of workflows through JIRA, time tracking, and monitoring/analyzing department's KPIs while developing plans to drive efficiency.
• Created and implemented SEO strategies to generate more organic traffic.
• Conducted regular updates on important site elements, including making routine modifications to design, content, and functionality to enhance user experience, improve performance, address bugs, and incorporate new features.

Nurtured and safeguarded a favorable public perception of the company through effective communication, media relations, strategic messaging, and maintaining strong client relationships.

ACHIEVEMENTS

• Planned, coordinated, and executed networking and promotional events.
• Established the company as the voice of the industry through blogs and media sites.
• Managed company goals and strategies while generating new business opportunities.
• Communicated effectively with senior-level executives and managers.
• Kept consistent, organised records of clients and maintained relationships with all existing and potential clients.
• Established brand-appropriate voice and developed social media content to engage the online community, build brand awareness, promote brand loyalty, and increase website traffic and conversion rate.
• Maintained in-depth knowledge of marketing strategies and current market trends.
  Handled contracts, creative proposals, and administrative queries.
• Exceeded sales targets.
• Defined and achieved project and overall organizational vision, strategies, and tactics.
• Conducted market and public opinion research related to the company's reputation and positioning among key stakeholder audiences.
• Promoted brand mission and values while upholding a positive image for the company.