Summary
Overview
Work History
Education
Skills
Timeline
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Sarah Carter

Whitefish

Summary

Accomplished client support and sales leadership professional with over twenty years of experience in the tech industry, specifically in Automotive Saas, digital advertising and FinTech, building and leading operations in consultative business-to-business operations, account management, sales, digital marketing, consulting and retention. Reputation for effective team leadership, strong organization techniques, detail-oriented and excellent verbal/written communication skills. Exceptional time and task management capabilities. Skilled liaison that is self-directed and motivated.

Overview

13
13
years of professional experience

Work History

Vice President - Client Experience

PureCars
12.2023 - 04.2024
  • Leadership: Led a client experience team integration of almost 60 employees through an M&A, combining a start-up CX team together with a seasoned organization and aligning process, procedures and alignment of structures. Responsible for territory realignments and assignments, SOP’s, functional cross-team morale, efficiencies, account growth and expansion. Direct liaison to Category 4 - Enterprise clients, off-site events, trade shows, etc.

Director of Customer Support

Upstart
08.2021 - 04.2022
  • Leadership: Focus on scaling and training teams in account management, all things automotive and digital marketing. Grew team 4x in 6 months due to rapid growth.
  • Marketing: Selected member and engaged in research and development on all go-to-market products to provide input and direction on UX for digital retailing, finance, etc. Closely worked with product and engineering to create a seamless UX. Advised on marketing campaigns and contributed knowledgeable content for business development.
  • Enterprise: Established relationships and expanded within the Top 100 automotive dealership groups, publicly traded and multiple billion dollar automotive companies.

National Accounts Manager

Modal
10.2017 - 07.2021
  • Leadership: Trained and guided team to drive product knowledge, positioning. Work with Modal Sales Development Representatives to coach and lead them on cold-calling, competitive analysis, role play etc.
  • Marketing: Keep up with latest developments in all things digital to consult and train team members and dealerships on best practices.
  • National Accounts: Driven growth with mid-to-large groups through relationships and a hybrid environment, providing value, education and building trust/transparency.
  • Software: Experience and consistent use of Salesforce, ZenDesk, Atlassian Suite, Trello, MS Office OEM: One of two leadership personnel to manage our OEM partnership from the first pilot through present while working with key OEM division leadership.

Director of Market Share Strategy

Showroom Logic
11.2012 - 09.2017
  • Management: Managed an outside sales team of 13 in various regions across the country to grow the business and core products.
  • Sales: Cultivated new business and built a book of business that exceeded $1 million in revenue. Strong contributor to our growth of business to attain the recognition of 26th fastest growing company on Inc. 5000 by Inc. 500. #1 in Advertising and Automotive.
  • Consulting/Account Management: With over 14 years of experience in SEO, Website, SEM, Google Analytics, I assisted both clients and team with management of accounts and best practices to achieve goals and ROI.

Senior Sales Executive - Western Region

3 Birds Marketing
02.2011 - 10.2012
  • Sales: Generated new business in the Western United States to Mid-West Regions. Responsible for cold-calling, CRM documentation, scheduling and delivering presentations to decision makers to help generate and increase their online presence via email marketing and organic SEO placement. Strong, consistent revenue generation of SEO and digital marketing solutions from single-point to large dealership groups.
  • Account Management/Consulting: Responsible for the development of existing client relationships. Continuously established and maintained an exemplary network of business relationships as a result of extensive interaction and strong communication skills.

Education

Bachelor of Arts - Business Administration

WASHINGTON STATE UNIVERSITY
Vancouver, Washington
05.2001

German Studies

UNIVERSITY OF TUEBINGEN
01.1999

Skills

  • Team leadership
  • Relationship building
  • Decision-making
  • Critical thinking
  • Coaching and mentoring
  • Complex Problem-solving
  • Client relationship building
  • Strategic planning
  • Business development
  • Negotiation and persuasion
  • Customer and employee rapport
  • Partnerships and affiliations

Timeline

Vice President - Client Experience

PureCars
12.2023 - 04.2024

Director of Customer Support

Upstart
08.2021 - 04.2022

National Accounts Manager

Modal
10.2017 - 07.2021

Director of Market Share Strategy

Showroom Logic
11.2012 - 09.2017

Senior Sales Executive - Western Region

3 Birds Marketing
02.2011 - 10.2012

German Studies

UNIVERSITY OF TUEBINGEN

Bachelor of Arts - Business Administration

WASHINGTON STATE UNIVERSITY

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Sarah Carter