Summary
Overview
Work History
Education
Skills
Timeline
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Chris-Robin Hansen

Chris-Robin Hansen

Key Account Manager
Swieqi

Summary

Collaborative Key Account Manager with demonstrated success in relationship building, negotiating and developing new business within targeted and assigned accounts. Strong analytic, quantitative and technical aptitude with great attention to detail. Self-motivated, driven and adaptable with proven track record of exceeding goals.

Overview

10
10
years of professional experience
4
4
Languages

Work History

Key Account Manager

Raketech
11.2023 - Current
  • Find and engage new partnerships, and maintain long-term cooperation on a win-win basis
  • Support and retention of existing partners to maximize long term revenue
  • Adjusting tracking and full-cycle setup of the offers/campaigns
  • Daily monitoring and performance optimization of a dedicated pool of affiliates: checking stats, confirming bumps or decreases in rates, scaling of profitable campaigns, adding and testing new sources
  • Control of traffic quality and partner’s payouts approval
  • Working on following markets: SE, NO, FI, DK, IN, BR, CL, PE with both flat fee, CPA, RevShare and Hybrids
  • Monitor their activity to be able to increase FTD and general traffic. Actively look for more and better deals (Hybrid, Rev-share, and CPA) for well-established operators

Account Manager

Zimpler AB
06.2021 - 10.2023

• Coordinate integration of new merchants with the sales manager and integration team. Making sure merchant accounts have the correct configuration in BO before launch.

• Working closely with the product team to make sure our products meet our client's needs and standards.

• Continuously checking our client's wallets/cashiers looking for ways to simplify the customer journey to improve conversion rate.

• Establish and develop trusted and long-term relationships with dedicated clients through ongoing communication, frequent face-to-face meetings, and monthly reviews

• Be accountable for day-to-day client performance by running tracking, reporting, and analysis of KPIs

• Continual monitoring of user feedback to anticipate business needs and forward them to the Product department

Key Account Manager

Gamdom
11.2020 - 02.2021

• Responsible for driving and maximizing revenues on customers within the VIP segment, and up-sell lower segmented customers to become VIP's

• Develop a strong relationship with high-value customers acting as the main point of contact within the organization for my customers;

• Continual monitoring customers' activity in order to report on the company KPI's and take actions accordingly to trends in customer behaviors.

• Organize and/or represent the company at events and exhibitions/conferenses to online gambling

Affiliate Manager

Matching Visions
05.2020 - 11.2020

• Onboarding, new affiliates offer the best brands for the targeted market. Follow up on them to make sure they stay motivated and get the help they need.

• Monitor their activity to be able to increase FTD and general traffic. Actively look for more and better deals (Hybrid, Rev-share, and CPA) for well-established affiliates.

• Developing a long-term relationship with all affiliates and partners. Invite them for lunch/events to talk business and make them feel special and appreciated.

• Other daily tasks: Make sure we had enough accounts on each brand for affiliates to request. Update manual stats for top affiliates. make sure our brand material is up to date as bonuses, banners, and links. Sending out weekly promotional emails to our affiliates.

Account Manager

Kindred Group
07.2018 - 02.2020

• Point of contact for all high VIP players in the Norwegian market. Making sure they got the best support when needed through SMS, email, and phone.

• Creating tailored campaigns for both casino and sportsbook players to increase the value in all VIP segments. Often would the winner win a trip to a special event or an exotic holiday destination hosted by myself. • Monitor and analyze VIP activity on a daily basis and after campaigns to see if we were increasing the targeted KPI's. Writing weekly, monthly, quarterly, and yearly reports on the market developments, what worked and what didn't, which customer increased and decreased, how the budget was spent on campaigns, bonuses, and live events. • Managing a yearly budget of €250,000 for the Norwegian Market. Making sure we have events/campaigns for covering all holidays, sports events as (World cup, Olympics, etc) and weekly monthly tournaments/campaigns for both casino and sportsbook.

• Working closely with other departments as:


Responsible gaming: To make sure the players we increase are still playing on a safe and affordable level. Following up on account that could be trouble gamblers, making sure they set limits.


CRM: Make sure all VIP campaigns are ready for deadline and all communication to customers where ready, (Text for emails, sms, on site notifications), all games were relevant for the segmented casino players. Creating engaging sportsbook campaigns with different SB segmented players including offers matching their betting history and interests.


Customer support: Inform them regarding VIP tournaments/campaigns. Support them with any question needed on a daily basis making sure our VIP customers got the best help.

Account Manager

Mr Green
07.2016 - 07.2018

• Point of contact for all high VIP players in Norway. Making sure they got the best support when needed through SMS, email, and phone.

• Creating tailored campaigns for both casino and sportsbook players to increase the value in all VIP segments. Often would the winner win a trip to a special event or an exotic holiday destination hosted by myself.

• Monitor and analyze VIP activity on a daily basis and after campaigns to see if we were increasing the targeted KPIs. Writing weekly, monthly, quarterly, and yearly reports on the market developments, what worked and what didn't, which customer increased and decreased, how the budget was spent on bonuses, campaigns, and live events.

• Working closely with other departments as:


Responsible gaming: To make sure the players we increase are still playing on a safe and affordable level. Following up on account that could be trouble gamblers, making sure they set limits and play safely.


CRM: Make sure all VIP campaigns are ready for deadline and all communication to customers where ready, (Text for emails, sms, on site notifications), all games were relevant for the segmented casino players. Creating engaging sportsbook campaigns with different SB segmented players including offers matching their betting history and interests.


Customer support: Inform them regarding VIP tournaments/campaigns. Support them with any question needed on a daily basis making sure our VIP customers got the best help.

VIP Coordinator

Betsafe
02.2016 - 07.2016

• Provided primary customer support to high segmented customers via phone and email.

• Create weekly and monthly campaigns for casino and sportsbook customers.

• Invite customers to sports events as their VIP host taking care of them and make sure they have the time of their lives.

• Working closely to Customer support making sure they were up to speed on events and campaigns for VIP customers

Customer Support Agent

Kindred Group
08.2014 - 02.2016

• Help customers with their request via email, phone, and live chat

• Follow up on cases escalated to different departments to make sure customers were informed when cases were solved.

Education

High School Diploma -

Stangnes Videregående Skole
Harstad
04.2001 -

Skills

Key Account Management

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Timeline

Key Account Manager

Raketech
11.2023 - Current

Account Manager

Zimpler AB
06.2021 - 10.2023

Key Account Manager

Gamdom
11.2020 - 02.2021

Affiliate Manager

Matching Visions
05.2020 - 11.2020

Account Manager

Kindred Group
07.2018 - 02.2020

Account Manager

Mr Green
07.2016 - 07.2018

VIP Coordinator

Betsafe
02.2016 - 07.2016

Customer Support Agent

Kindred Group
08.2014 - 02.2016

High School Diploma -

Stangnes Videregående Skole
04.2001 -
Chris-Robin HansenKey Account Manager