Summary
Overview
Work History
Education
Skills
Certification
Hobbies
Timeline
Isaac Darmanin

Isaac Darmanin

Digital Media Administrator
Rabat,Malta

Summary

Experienced Digital Marketing Specialist with a track record of planning and analyzing over €900k in annual ad spend across platforms like Google, YouTube, Meta, and LinkedIn. Skilled in achieving high CTR, CPC, and positive ROI through post-campaign data analysis using tools such as Google Analytics and Looker Studio. Managed campaigns for top Maltese E-Commerce brands Homemate a home improvement store and Intercomp a tech store. Proficient in Google Tag Manager (GTM), Ads Manager, and LinkedIn Ads, with a strong desire to excel in the dynamic Digital Marketing Industry.

Overview

6
6
years of professional experience
3
3
Certifications
3
3
Languages
8
8
years of post-secondary education

Work History

Digital Marketing Administrator

Sloane, Alf Mizzi & Sons Marketing
06.2022 - Current
  • Oversaw €900k annual ad spend across Google, ● Meta, LinkedIn, and YouTube
  • Delivered 100m+ monthly impressions on Google, at an average CPC of €0.26
  • Achieved 400 K+ link clicks through Meta Carousel ads
  • Carried out Meta A/B testing for both Homemate and Intercomp to determine the ideal ad format for Awareness and Traffic Campaigns
  • Conducted Google search Campaign research for my E-Commerce clients using tools
    such as HotJar/Answer the Public/Ubersuggest
  • E-Commerce clients averaged increase of 14% in CTR, 7% in website clicks, 20% Add to
    Baskets, 12% in Conversions
  • Successful in reducing Google CPC by 27% from €0.33c for 2024 Q1/2 to €0.24 for Q1/2
    2025
  • Took part in Intercomp's B2B digital footprint rebranding through LinkedIn Campaigns
    which saw an increase of 22% Website Traffic in its first 3 months
  • Drove GA4 implementation for our E-Commerce clients
    Introduced Looker Studio for post-campaign analysis reports and successfully increased
    team efficiency
  • Additionally directed the implementation of Monday. com for improved ad campaign management resulting in campaign time efficiency of 19%

Sales Representative

Scan Malta
09.2019 - 06.2022
  • Trained 30+ new sales employees
  • Consistently top-ranked in monthly sales
  • Managed Facebook & Instagram messages, improving response rate
  • Assisted with Photoshop marketing visuals
  • Delivered strong customer support through inbound handling

Education

Level 7 Postgraduate Diploma - Digital Marketing

Digital Marketing Institute
04.2021 - 02.2022

Level 5 Diploma - Digital Marketing

Digital Marketing Institute
02.2020 - 03.2021

Level 4 Professional Diploma - Digital Marketing

MISCO, Malta
01.2019 - 10.2019

A Levels - Marketing, Accounts

Higher Secondary, Naxxar
09.2015 - 07.2018

Intermediates - SOK, Pure Maths, Italian, English

Higher Secondary, Naxxar
09.2015 - 07.2018

Skills

Google Ads Platform (Search, Display, YouTube)

Certification

Google Ads Search Certification

Hobbies

Competitive Running and National Team for OCR (Obstacle Course Racing

Cooking & Baking

Keeping up with the latest tech/AI trends

Physical Fitness

Timeline

Digital Marketing Administrator - Sloane, Alf Mizzi & Sons Marketing
06.2022 - Current
Digital Marketing Institute - Level 7 Postgraduate Diploma, Digital Marketing
04.2021 - 02.2022
Digital Marketing Institute - Level 5 Diploma, Digital Marketing
02.2020 - 03.2021
Sales Representative - Scan Malta
09.2019 - 06.2022
MISCO - Level 4 Professional Diploma, Digital Marketing
01.2019 - 10.2019
Higher Secondary - A Levels, Marketing, Accounts
09.2015 - 07.2018
Higher Secondary - Intermediates, SOK, Pure Maths, Italian, English
09.2015 - 07.2018

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Isaac DarmaninDigital Media Administrator